Food & beverage industry has witnessed a healthy growth over the past couple of years, and with this trend, there have been some significant shake-ups. The sector has moved increasingly from imitation to innovation. Free from is a term used to categorize range of food and drink that has been designed to exclude one or more ingredients to which at least some consumers can have either an allergic or an intolerance. Wheat-free/gluten-free, dairy-free, nut-free, and many more products are available in the market. The products are found in the form of flours, biscuits, pasta, bread, milk, yogurt, butter, desserts, cheese, chocolates, sweets, sauces, mayonnaise, and others. Due to the strong demand for free-from foods in developed countries, and due to this, the global free-from foods market reached at a market valuation of USD XX.X Billion in 2018 and is estimated to grow at a CAGR of XX.X% during the forecast period i.e., 2019-2024.
Growth Drivers – Free from Foods Market
Changing Lifestyle of Consumers
Lifestyle-choice is playing a big part in this growth. Open-minded health and wellness consumers are increasingly influencing the food industry and are redefining food culture. As shoppers, consumers are no longer compromising with food quality and are focusing on real healthy food, positive nutrition, fresh, and less processed foods. The world has witnessed a growth in the pool of consumers who have been diagnosed with a food-related condition. These consumers have been strictly advised by their healthcare professionals regarding their diet and are seeking options which can help them to maintain their diet. Furthermore, rising awareness has encouraged consumers to live a healthier lifestyle; this rise in health awareness is acting as a significant force which is supporting the growth of free-from foods market.
Rising Disposable Income
Food consumption is affected by several factors, including food availability, food accessibility, and food choice. The food consumption pattern across the globe is primarily influenced by geography, demography, disposable income, urbanization, globalization, marketing, religion, culture, and consumer attitudes. Consumers with strong affording capability, who are well educated are opting to adopt a healthy lifestyle; the poor have fewer food choices and more limited access to nutritional education. It is expected that global per capita income will rise at a remarkable rate in coming years, and this rapid income growth is poised to lead to the increased consumption of nutrition-rich foods.
Growing Penetration and Innovation
Growing penetration of free-from food category in developed as well as emerging markets such as India and other is a key growth driver of the global free-from food market. With time passing, the market is witnessing a high number of new free from food products including dairy-free, gluten-free, and many more. Also, evolution in distribution channels such as growing e-commerce, social media as a distribution channel and others has backed the growth of global free-from foods market in recent years and is expected to continue helping in coming years. Increased ranges and innovation have increased the number of people buying free-from food products through physical stores and online stores. Existing shoppers are also choosing to purchase free-from more frequently, pushing up volume per purchaser. Companies such as Tesco Plc, Sainsbury’s, and others are continuously introducing new products and are making innovation to gain maximum consumer base.
Rising demand for Ready to Eat Foods
The on the go convenience foods or ready-to-eat food market growth is backed by several factors including changing food consumption behaviour among consumers, increased willingness to spend on such food and the lack of time to cook at home. Further, many companies around the world have introduced free from types of ready to eat food products, and these products are witnessing remarkable demand across the globe.
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Barriers – Free from Foods Market
Price & Taste Concern
The most significant obstacle to free-from food purchase is price. The consumer is avoiding these free-from foods since these food products are costly. Apart from price, free-from products do not taste as good as standard alternatives, which in turn adversely affecting the growth of free-from the food market.
Market Trends – Free from Foods Market
Online Stores for Free from Foods Products
The manufactures of such products are strongly considering online channels to market & distribute these free from food products. Online stores have emerged as one of the most favorable sales channels in the free-from foods products market since it is easily accessible to a large consumer base around the globe.
The free-from foods market is segmented in different categories including by type, by application, and by distribution channel. The market is segmented by type into gluten-free, egg-free, dairy-free, lactose-free, allergen-free, and others. Among this segment, the gluten-free segment is expected to capture lion shares of the market in 2018. Global gluten-free foods segment was totaled at USD XXX.X billion in 2018 and is projected to reach USD XXX.X billion in 2024 at a CAGR of XX.X% from 2019 to 2024. Gluten-free food products with medicinal benefits are the most purchased products in recent years. Government initiatives are also encouraging the growth of this segment. For instance, Under the new European Union regulations which came into effect on January 1st, 2012, only foods that contain less than 20 parts of gluten in a million will be allowed to use the term ‘gluten-free’ on their packaging. Previously, a food labeled ‘gluten-free’ could have contained up to ten times more than this.
Moreover, based on the application, free from foods market is further sub-segmented into bakery and confectionery, dairy-free foods, snacks, beverages and others. Among which bakery & confectionary segment is about to register remarkable growth rate in upcoming years. Rapid introduction of free from Bakery and Confectionery products in different markets is expected to encourage the growth of this segment in near future.
Regionally, the report offers an analysis of North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. When it comes to free-from foods market, Europe is the leader in free from the food market. The Europe region has acquired significant market shares and is poised to continue its dominance in the coming years. Government support and high awareness rate have fueled the market growth in this region.
The report also covers detailed competitive analysis of major market players of the global free-from foods market, such as FEEL GOOD FOODS, Tesco PLC, Sainsbury’s, Nestlé, Enjoy Life Foods, Dr. Oetker, The Quaker Oats Company, The Safe + Fair Food Company, Dr. Schär AG, Danone, General Mills Inc. and other major & notable players. Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by business segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development and other market activities).
- Gluten Free
- Egg Free
- Dairy Free
- Lactose Free
- Allergen Free
- Bakery and Confectionery
- Dairy-free Foods
By Distribution Channel:
- Online Stores
- Convenience Store
- Other Channels
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)
The report profiles various major market players such as
• FEEL GOOD FOODS
• Tesco PLC
• Enjoy Life Foods
• Dr. Oetker
• The Quaker Oats Company
• The Safe + Fair Food Company
• Dr. Schär AG
• General Mills Inc.
• Other Major & Niche Players
The study also provides a company’s positioning and market share in free from foods market.
Timeline Considered for Analysis:
- 2018: Base Year
- 2019: Estimated Year
- 2019 to 2024: Forecast Period
Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis
Market Segmentation Analysis:
Industry report analyzes the global free from foods market by the following segments:
- Distribution Channel
Customization: We also offers customization’s in the industry report as per the company’s specific needs.
Key Questions Answered in the Global Free from Foods Industry Report
• What is the overall market size in 2018? What will be the market growth during the forecast period i.e. 2019-2024?
• Which region would have high demand for product in the upcoming years?
• What are the factors driving the growth of the market?
• Which sub-market will make the most significant contribution to the market?
• What are the market opportunities for existing and entry-level players?
• What are various long-term and short-term strategies adopted by the market players?