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The global beauty devices market accounted for over USD 30 Billion in 2020 and is expected grow at a CAGR of around 12.9% over the forecast period 2021-2026.

Beauty devices are products, usually electronic devices with automation features, which aid in enhancing one’s physical appearance by making them look young, healthy, and attractive. These devices are extremely efficient and useful in the treatment of various issues related to the hair, face, skin, mouth and the eye. Some of these issues can include blemishes, acne, wrinkles, scars, pigmentation, age spots, freckles, hair fall, graying hair, discoloration, sunburn, loss of skin elasticity, psoriasis, eczema, photo aging of hair and skin which can be results of hormonal activity and age, extreme exposure to UV radiation and pollution, excessive alcohol consumption or other reasons.

Beauty Devices Market- Fast. MR

Beauty devices along with being highly convenient and user-friendly are also known to provide immediate results because of which they are highly desired by people of all age groups across the world.


The primary factors influencing the growth of the beauty devices market include; the rapidly augmenting incidences of hormonal imbalance cases and skin & hair related disorders including the polycystic ovary syndrome (PCOS) among females across the globe, the growing awareness regarding the existence of beauty devices and services in the developed and developing economies of the world, the burgeoning demand for beauty devices and procedures across several regions, the rising focus on personal grooming and overall aesthetic appeal among people, the surging awareness regarding personal hygiene in individuals and the escalating levels of pollution & global warming and their detrimental effects on skin and hair of people etc.

Additionally, the growing old-age population across all parts of the world is also one of the most prominent drivers of the beauty devices market. The rapid loss of fibrous tissues, reduced glandular and vascular network in the skin layers, altering of the characteristics and appearance of the skin leading to dryness, sagging of the skin, wrinkles, and pigment alteration in old age people compel them to use products and devices for anti-aging which help them in looking younger and healthier by tightening and revitalizing their skins. This invariably makes this segment of the population one of the largest consumers of beauty devices, thereby, aiding in the creation of tremendous opportunities for the growth of overall beauty devices market.

Moreover, the beauty industry in the recent years has been witnessing continuous rise in R&D activities by the market players for the launch of innovative and technologically advanced devices which benefit in the treatment of various dermatological related conditions. Some of the most notable introductions in the last years include that of; Lancome’s Le Teint Particulier which is known for assisting women in finding the perfect foundation shade for their face using AI, Sephora's Virtual Artist known for allowing users to try various shades of eyeshadow and lipstick through kiosks or their smartphones, Nu Skin Enterprises Inc.’s ageLOC LumiSpa, a waterproof and rechargeable handheld personal skincare cleansing device and the Alma Lasers new hair removal device Soprano Titanium which is known to have a spot size of 4cm and can deliver three laser wavelengths: 755 nm, 810 nm, and 1064 nm to treat all skin types etc. This the heavy adoption of augmented reality (AR) and artificial intelligence (AI) by brands and competitors along with other technologies for product development and innovation is anticipated to creative massive opportunities for the growth of the global beauty devices market in the coming years.

Furthermore, other factors such as the rapidly changing consumer psyche towards beauty and wellness, the rising standards of living of people, the growing penetration of personal care products across emerging nations, the expansion of salon and beauty care centers across the globe, the soaring demand for at-home beauty devices from the young population and middle age population in different regions and the increasing number of working women worldwide are further anticipated to contribute toward the growth of the beauty devices market in the next few years.

However, factors such as the high cost of the beauty devices and panels, the presence of reasonable and cheap substitutes of these devices, the increasing number of stringent government regulations and risks of possible side-effects from different beauty devices and the lack of awareness regarding the benefits of beauty devices across developing countries of rural areas may hamper the growth of the market in the period of forecast.


By Device Type:

  • Hair Removal Devices
  • Cleansing Devices
  • Acne Devices
  • Cellulite Reduction
  • Light/LED Therapy and Photorejuvenation Devices
  • Hair Growth Devices
  • Oxygen/Facial Steaming
  • Skin Dermal Rollers
  • Rejuvenation Devices
  • Others

By Gender:

  • Male
  • Female

By Portability:

  • Pocket-Sized
  • Handheld
  • Fixed

By Mode of Operation:

  • Electric
  • Battery Operated
  • Manual

By Application Area:

  • Salons and Spas
  • Hospitals/ Clinics
  • Home/Self-care

By Distribution Channel:

  • Store-Based Retail
  • Non-Store-Based Retail

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa



Geographically, the regions that held the most prominent share in the beauty devices market in the recent years have been the North American and the European region. These regions are further anticipated to continue their dominance over the market in the forecast period as well. The growth of the regions can be accounted to various factors such as the rapidly growing technological advancements, the surging incidences of skin diseases, the increasing government support for research & development, the proliferating number of well-established companies, the surge in spending on beauty products and devices and the changing preference of consumers toward organic products and technology-driven aesthetic procedures etc. Additionally, the rapidly surging ageing population and the high disposable incomes also contribute significantly towards the growth of the market in the aforementioned regions.

The Asia Pacific region on the other hand is the fastest growing regional market for beauty devices and is anticipated to grow at a thriving growth rate in the next 5 years. The growth in the region could be attributed to factors such as to the presence of rapidly developing healthcare technology, the massively surging patient population, the growing demand for new treatment methods in countries like India and China, the burgeoning demand for quality devices in healthcare, the increasing availability of multinational brands, the augments concerns regarding physical appearance among, the soaring healthcare spending of people, the increasing stressful lifestyles of people and the bolstering entry of local industry players in the emerging nations of the region etc. Additionally, the rapidly improving standard of living, the increasing aging population and the advent of less expensive beauty devices also contribute substantially towards the growth of the market in the region.


The global beauty devices market is highly fragmented and competitive with the presence of key operating players including:

  • Silk’n
  • Koninklijke Philips N.V.
  • Conair Corporation
  • Cynosure
  • Sciton Inc.
  • Fotona
  • Colgate-Palmolive Company
  • LOreal S.A.
  • Panasonic Corporation
  • Syneron Medical Ltd.
  • Curallux LLC.
  • Termosalud
  • STRATA Skin Sciences
  • NuFACE
  • Cutera
  • Bausch Health Companies Inc.
  • Home Skinovations Ltd.
  • TRIA Beauty Inc.
  • Procter & Gamble Co.
  • PhotoMedex Inc.
  • MTG Co. Ltd.
  • LightStim
  • Spectrum Brands Holdings Inc.,
  • Amorepacific Corporation
  • Beurer GmbH
  • Groupe SEB
  • Lumenis Ltd.
  • Nu Skin Enterprises Inc.
  • Carol Cole Company Inc.
  • Tech4Beauty
  • Other Players

Some of these players from time to time adopt different strategic business collaborations and partnerships in the form of mergers and acquisitions for the purpose of increasing their revenue, market share and their geographical footprints across different regions around the globe.


-In March 2021, Nu Skin’s beauty device system was ranked #1 for the fourth consecutive year by Euromonitor International, Ltd., a global research firm that publishes comprehensive market research on the skin care industry.


-In April 2021, Beauty-tech leader Vanity Planet launched innovative 'LEDA Face Brush' with FDA-approved red and blue light therapies. The safe and effective multi-purpose tool cleanses using soft, silicone bristles while improving skin's appearance and building collagen using LED light

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