• Report Description
  • Request ToC
  • Request Methodology

The products that are intended to be used for infants as well as children under the age of three are called as Baby Products.  Such products are especially formulated to be non-irritating and mild. These products include baby shampoos & baby lotions, oils, creams, shower gels, baby wipes, and powders. These products undergo numerous clinical tests before they are made available in the market.  The products such as baby lotions, powders, oils, and creams are used to soften and moisturize the skin of children under the age of three as well as infants.  In addition, baby Shampoos are intended to be used to cleanse their hair.

Baby Care Products Market - Fast. MR

The market for baby care products is expected to reach rise at a CAGR of 5.6 percent during the forecast period. Increasing baby health concerns around the globe such as the need for nutritional foods and incidence of skin diseases fuels growth of the baby care products market.


The various factors such as the increased healthcare expenditure, rise in per capita income of people, and the growth in infant population are projected to fuel growth of the market during the forecast period. Also, improved standard of living in developing countries as well as the upsurge in a number of dual-income families is estimated to boost market growth in the upcoming future. In addition to this, lack of sanitation and hygiene leads to several complications such as rashes, blisters, and itchiness, in kids or children. Therefore, the increased inclination of parents to spend on their babies’ hygiene propels the baby cleaning products market growth. Furthermore, growth in birth rates in emerging nations has significantly pushed the demand for baby care products.

However, the lack of awareness and the increasing concern over safety standards may hamper growth of the market to some extent.  In addition, the usage of some chemicals can be harmful for the infants; which restricts the market growth. On the other hand, ongoing trend of innovation in baby cleaning products with the minimum health and environmental hazards creates lucrative growth opportunities for the market. In addition, several manufacturers in the market with the support of NGOs and government, are actively promoting baby hygiene, which in turn is projected to fuel the demand for a number of cosmetics and toiletries such as hair care, skin, and other baby products.

Throughout the forecast period, cosmetics and toiletries segment will continue to hold a dominant share of the global baby care products market, on the basis of product. This segment is further categorized into skin, hair care, bath, and bath products. The growth of this segment is attributed to the ongoing focus of the market players to develop enhanced products, in terms of composition, design, and performance. For instance, September 2020, Johnson & Johnson Plc launched the new innovative Cottontouch baby care line in India. This product line will feature products such as lotion, wash, oil, and cream. In addition to this, several governments across the emerging countries are actively implementing initiatives or the baby care programs to increase the awareness regarding baby care products and their benefits. However, the baby food segment is anticipated to witness highest growth rate during the forecast period. This is attributed to the proliferation of various types of baby foods, such as milk products, snacks, juices, frozen foods, and cereals that are essential for proper development. The growing awareness about such products and their benefits fuels growth of the market.

According to the distribution channel, the hypermarket and supermarket segment is expected to hold a dominant share of the global market. However, the online platform segment is also projected to grow at highest growth rate, which in turn propels the baby care products market in the upcoming years.


By Product

  • Cosmetic & Toiletries
  • Skin Care
  • Baby Hair Care
  • Bath
  • Other Cosmetics & Toiletries
  • Baby Food
  • Milk Products
  • Frozen Baby Food
  • Juice
  • Food Snacks
  • Food Cereals
  • Baby Safety & Convenience
  • Strollers
  • Car Seats

By Distribution Channel:

  • Hypermarket and supermarket
  • Convenience store
  • Online platform

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa


Asia Pacific was the largest region contributing to the market in 2019 and it is likely to be the most profitable region throughout forecast period. The market growth in this region is mainly attributed to changing lifestyles and rapid urbanization. In addition to this, surge in disposable income levels in the countries such as China, India, Japan, and South Korea are projected to contribute to the region’s development in the upcoming years.

Further, North America and Europe region are expected to witness significant growth rate during the forecast period due to the rapid expansion of e-commerce sector in the baby product industry. Furthermore, Latin America region is expected to strengthen the usage of baby care products in the upcoming years; this is opportunistic for the market growth. Growth in this region is dominated by Brazil as the country has the largest child population.


  • Johnson & Johnson
  • Procter & Gamble Co.
  • Avon Products, Inc.
  • Beiersdorf AG
  • Kimberly-Clark Corporation
  • Unilever
  • L'Oral S.A.
  • Burt's Bees
  • Alliance Boots GmbH
  • Marks and Spencer plc

Get a brochure of this research study Click Here

Request For Customization

Request Customization

Check Discount

Request Discount