Cerumen also known as earwax are natural secretions which are present in yellow, brown and red waxy substance in ear. This natural secretion also provides protection from any bacterial, fungal and viral infection. If the ear wax is ignored or not cleaned regularly it can result in impairment and hearing loss among individuals. This increasing prevalence of hearing loss and hearing impairment demands for an effective wax removal tools which is further contributing significantly to the market growth of wax removal aids market. Various approach for the removal of wax includes use of wax softeners (olive oil, water, sodium bicarbonate etc.), microsuction, portable ear cleaning devices other wax removal drops.
Furthermore, rising ageing population prone to hearing loss, rising demand for wax removal aids being used for the removal of ear wax, increasing healthcare spending in many developed and underdeveloped countries, presence of market players involved in new product launch, expansion, merger and acquisition with an aim to provide best and effective wax removal aid to the users is propelling the market growth of wax removal aids. However, use of cotton buds and other tools being used to remove wax and unawareness among users in many underdeveloped countries is hindering the market growth of wax removal aids market.
The global wax removal aids market is expected to grow at a CAGR of around 4.2% over the period of next 5 years.
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The market growth wax removal aids are attributed to the key factors such as rising prevalence of ENT-related disorders, rising elderly population prone to these disorders and the need for wax removal tools, technological advancements in these tools. Introduction of new techniques in wax removal aids over conventional techniques by the companies is fueling the market growth. For instance, in May 2019, Unitron company introduced newly discover range of hearing aids which offers only two Receiver in Canal hearing aid models over four levels of technology. These factors are bolstering the demand for wax removal aids and projected to increase its demand in the near future.
Furthermore, considering the rising peak of prevalence of ENT disorders, the market is anticipated to fuel over the forecast period. For instance, according to the data published in the World Health Organization (WHO) it states that approximately there are 72 million hearing aid users internationally and around 20% of them suffer from hearing loss. Therefore, the rising number of these population is contributing towards the market growth of wax removal aids.
WAX REMOVAL AIDS MARKET SEGMENTATION:
By Product Type:
- Wax Removal Kits
- Water Syringes
- Suction Devices
- Spray Devices
By End User:
- ENT Clinics
- Audiology Centers
- Homecare Settings
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
North America is projected to gain dominance in the wax removal aids market. The market growth in this region can be attributed to rising number of old age population that require wax removal aids. According to a published article in Pubmed in 2018, wax obstruction is more commonly observed in men than in women and is mostly found in old age population with intellectual impairment. Moreover, the major share of the North American market is owing to the accessibility of reimbursement policies in the U.S. For instance, according to the reimbursement policies by blue cross blue shield of North Carolina (BCBCNC) describes the reimbursement policy for the removal of impacted cerumen. BCBCNC is involved in providing coverage for the removal of impacted cerumen when the medical criteria and guidelines are met. Moreover, the presence of well-established healthcare infrastructure in this region will augment the growth of the industry in the next few years.
Asia Pacific is anticipated to exhibit the fastest growth in the coming years. This owes to the factors such as the surge in prevalence of patient population suffering from ENT disorders, new technological advancements, increasing in wax removal tools, pollution and smoke in the environment and excessive noise which affect the ear and results in hearing loss which will further demand for an effective wax removal aid or tools. For instance, according to the published article in Scientific reports in 2019, there are many studies carried out by the researchers that demonstrated an association between hearing loss and air pollutants from cigarette smoking. Such studies are contributing towards the market growth of wax removal aids. Furthermore, Asia Pacific region is observed to be the fastest growing regional market for wax removal aids. This region is expected to maintain its growth rate in the near future.
FEW KEY PLAYERS IN WAX REMOVAL AIDS MARKET:
- Medline Industries
- Service Providers
- PC Werth
- The Hearing Lab
- Clements Hearing Services
- Clarity Hearing Solutions
- Audiology Associates
- Starkey Hearing Technologies
In January 2017, Starkey Hearing Technologies, introduced company’s Ear Health product line, which has been made available for purchase by hearing professionals. The product line introduced by the company seeks to improve overall hearing health and is made to address hearing issues. The product line has been designed to improve ear care and offer solutions such ear wax, itchy ears, earaches, dry ears etc.