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Key Insights

Rising Awareness Related to Healthy Eating Habits Pushing Market Growth

Over the last one decade, owing to poor lifestyle choices many individuals have suffered from severe cased of obesity. For instance, alone in the U.S., the prevalence of obesity was evaluated around 42% from 2017 to 2018 as per the stats released by the U.S. Department of Health & Human Services.

The rising prominence of diseases related to the obesity is driving the demand for organic cereals market. The product offers nutrition and fibers and thus helps in loosening belly fat. Therefore, the increasing cases of obesity related diseases is likely to push the market growth for organic cereal products over the forecast period.

The product offers numerous health benefits and thus has emerged as a popular breakfast choice among individuals. The product provides advantages such as lower risk against health diseases, reduce belly fat, reduces the chances of diabetes, easy digestion, and many more.

Geriatric Population Driving Market Growth

Old aged individuals often face challenges related to digestion and are prone towards diseases such as diabities, heart risk, and many others. Utilization of organic cereals assists in reducing chances of stroke and at the same time provides numerous health advantages. The global geriatric population was around 962 million in 2017 as per the stats released by United Nations in 2018.

The growing old aged population is likely to push the demand for organic cereal products over the coming years. The health benefits offered by the product is projected to assist geriatric population in terms of better lifestyle coupled with enhanced health. Therefore, as the old aged population continues to grow, it is likely to positively influence market growth for organic cereals over the predicted timeline.

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Source Outlook

On the basis of source, the market is segmented into rice, oat, wheat, corn, barley, and others. Within this category, wheat based cereals is likely to witness swift growth over the coming years. The product segment supports easy digestion while providing high nutrition and thereby is largely popular among obese individuals. The rising cases of obesity and the increasing drive to reduce it is likely to drive the demand for the product segment over the predicted timeline.

Oats based cereal product segment is also anticipated to observe strong growth over the coming years. Oats are considered rich in antioxidant compounds which assists in maintaining blood pressure and helps to dilate blood flow. Owing to the health advantages offered by this product segment is likely to push its inception in normal food diet over the coming years.

Type  Outlook

On the basis of type, the market is segmented into breakfast cereal, energy bars, biscuits and cookies, and others. Within this category, breakfast cereal segment is likely to dominate the market share over the forecast period. The rising popularity of the product in breakfast is largely attributed to increasing awareness towards eating healthy food content with high nutritious value. This is anticipated to drive its demand as breakfast cereal over the forecast period.

Energy bars segment is also likely to witness sturdy growth over the coming years. The hectic worklife coupled with changing lifestyle is promoting the growth of this segment. The rising inclination towards healthy bars coupled with evolving lifestyle is expected to push the market growth over the coming years.

Distribution Channel Outlook

The market on the basis of distribution channel is bifurcated into online channels and offline stores. Among this segment, offline stores are likely to dominate the market share in 2019. However, over the forecast period, the segment is expected to loose it's market share to online channels owing to the rising popularity of online channels among millennial population. This trend is expected to promote the market growth for online channels over the forecast period.

Competitive Landscape

The key vendors of the industry are EcoFarms, Medifast Inc., Post Holdings Inc., PepsiCo Inc., The Kroger Co., Hain Celestial Group Inc., Organic India Pvt Ltd., General Mills, Cereal Partners, and Kellogg Co.

The industry vendors are forming joint ventures and are engaging in creating forward and backward integration within the value chain. In addition, company vendors are focusing on creating region wise specific products to engage local population and enhance their market presence.


Organic cereals are defined as the nutritious rich edible products which are composed of high fiber contents.

Global Organic Cereals Market Segmentation

By Source

    - Wheat

    - Rice

  -  Oat

  -  Corn

  -  Barley

    - Others

By Type

  -  Breakfast Cereals

    - Energy Bars

      - Biscuits and Cookies

         - Others

By Distribution Channel

      - Offline Stores

      - Online Channels

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