Shikakai or Acacia Concinna is a small shrub-like tree which grows in the warm, dry plains of central India. For centuries the people who have had access to this tree have used its pod-like fruit to clean their hair. Shikakai is also known as the hair fruit and is mainly used in hair care application. The shikakai market is expected to rise at a notable compound annual growth rate over the forecast period, i.e. 2020-2025, to reach an aggregate of satisfactory valuation by the end of 2025.
Growth Drivers – Shikakai Market
Rise of Ayurveda
Worldwide, Ayurvedic products are increasing in popularity. The rise of Ayurveda is being fueled by growing emphasis on the importance of healthy lifestyles, consumers are choosing ayurvedic products over non-herbal products to avoid any unfortunate health related circumstances. Consumers around the globe are becoming selective when it comes to personal care, they are happily spending on personal care products that can offer a safe and effective result. Ayurvedic personal care ingredients such as shikakai has received remarkable attention in recent years and is likely to positively influence the market of shikakai infused ayurvedic products in near future.
Wellness & Medical Tourism
India has always been a center of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homeopathy, and have attracted global population throughout the history. Increasing visiting of foreigners in India seeking the knowledge & benefit of Ayurveda, Yoga, Sidha and others have also inspired the expansion of shikakai in Indian as well as in foreign markets. Ayurveda has become a hot topic in recent years. There is strong rise in awareness among the global population, mainly influenced by social media, government initiatives and personal curiosity. Ongoing widespread digitization in Ayurveda sector is influencing a wider mass of population on helpful ayurvedic products. This rising popularity of ayurvedic and herbal products is expected to increase the demand for shikakai in upcoming years.
Increasing Prevalence of Hair Related Problems
According to a 2014 survey by the International Society of Hair Restoration Surgery, approximately 35 million men in the United States suffer some type of hair loss, and while approximately 21 million women are affected by hair loss. Also, the hair loss problem is expected to rise at threatening rate in coming years, which in turn will create a huge demand for hair care products in future. Consumers are increasingly using different types of hair care products, however, the promising safety standards with usage of ayurvedic, natural and herbal products are projected to increase the usage of ayurvedic, herbal and natural hair care products, which will further encourage the growth of global shikakai market.
Barriers – Shikakai Market
Limited access to shikakai, and weak awareness among consumers are two major problems, hindering the growth of global shikakai market. In addition to this, availability of other alternatives, both natural and synthetic hair care products is also a major challenge confronting the growth of global shikakai market.
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The research offers a comprehensive analysis of shikakai market with respect to following sub-markets:
- Shikakai Powder
- Shikakai Oil
- Shikakai Shampoo & Conditioner
By Distribution Channel
- Online Channels
- Offline Channels
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)
The report profiles various major market players such as:
- Khadi Natural
- Mantra Herbal
- Forest Essential
- Patanjali Ayurved Limited
- Vadi Herbals
- Lotus Herbals
- Ayur Herbals
- Kama Ayurveda
- Other Major & Niche Players
Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, risk analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, and recent news (acquisition, expansion, technology development, research & development expansion and other market activities).
The study also provides company’s positioning and market share in shikakai market.
Timeline Considered for Analysis:
- 2019- Base Year
- 2020 – Estimated Year
- 2020 to 2025 – Forecasted Year
Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis
Market Segmentation Analysis:
Industry report analyzes the global shikakai market by the following segments:
- Distribution Channel
Geographic Market Analysis:
The report offers separate analysis of North America, Europe, Asia Pacific, Latin America and Middle East & Africa. In addition, further breakdown of market data and analysis of region into countries is covered in the report.
Key Questions Answered in the Global Shikakai Industry Report
- What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
- Which region would have high demand for product in the upcoming years?
- What are the factors driving the growth of the market?
- Which sub-market will make the most significant contribution to the market?
- What are the market opportunities for existing and entry-level players?
- What are various long-term and short-term strategies adopted by the market players?