You might have countless ideas for your website landing page in your mind, but the primary thing to ensure is that the design must be taken care of. Nothing can impress or frustrate your online visitors more than your landing page design, and you should focus on this aspect. Website owners often browse through dozens of design choices that determine the performance; however, the design must not be forgotten. Whether you develop your landing page from scratch or go with templates, you better stay away from a few pitfalls. This post will reveal landing page design mistakes you must avoid to capture more online audiences and drive conversions. Keep reading to learn more!
Five common landing page design mistakes to avoid:
Website owners are susceptible to landing page designing mistakes that can drift away online visitors. These mistakes are almost common all over the web, and one must not think when it comes to eliminating these costs at any cost. Of all the things you can do, focusing on the design aspect of your landing page will pay you off. Here are a few mistakes in landing page designs you need to avoid for a better-looking website design.
1. Not having sufficient landing page points:
What would you think about the design if you don’t have enough pages on your website? The first mistake you must watch out for is not having enough landing pages, which is common all over the web. Your business might offer various services to clients, but if you don’t have a dedicated page for every service, no one will know about your hidden offerings.
Creating multiple landing pages for various products/services will target a different audience. If you don’t have enough dedicated landing pages on your website, your brand message will be too vague to hit your audience’s interests, and it could be your next mistake.
2. Vague brand message:
A great landing page design focuses on a clearer and louder brand message that the audience will catch at first glance. Moreover, it should also define the target audience list and messages for their specific pain points. The clearer the brand message on your landing page, the higher the conversion chances!
Integrating clear brand messages at various points on your landing page(s) would be best. Moreover, they should be bright enough to capture the audience’s attention from the word go. Do you want to work on your website landing page design and make it look attractive? Consider hiring a professional company for web design in Dubai and let the experts help you!
3. Stuffed and cluttered layouts:
The visual element of your website landing page counts the most! Many website owners try to be innovative with the fundamental elements, often pushing them to a restricted area. Opting for a simple and visually aesthetic layout will help your audience navigate your page(s) easily.
A single-column layout is a solid choice for every website layout, and you should stick to the plan. Integrating this element into your landing page will generate excellent results for your brand!
4. Distracting design elements:
A distracting pop-up notification on your landing page will disturb your audience, and if you think it will grab attention, you are mistaken! It is a design element that must be placed wisely as it can grab attention if placed wisely. Similarly, an explainer video is helpful, but what if it disturbs your user journey? Be careful with these design elements!
Design elements that distract your visitors from pressing that CTA button will do no good to your website/business. It does not mean you should avoid using pop-up messages or explainer videos on your landing pages. However, using them wisely is the point here!
5. Misplaced CTA button(s):
After your users have been through your brand message and offerings, what is the next thing they will probably do? Taking action! Does your landing page have a clear and well-placed CTA button? If yes, you can convert the prospect and generate sales. However, a misplaced CTA button is a thing to worry about as visitors might opt out of your website!
A CTA button is a perfect design element that should stand out to grab attention to drive users to connect with your brand. There are various reasons your CTA button can go misplaced. Here are a few:
- Poor CTA placement
- Lack of innovation
- Lack of contrast
Do you want to take your landing page design to the next level? Consider hiring a professional company and let the experts work on your landing page design.
Beat your audience with an attractive website design:
Your website design can make a meaningful difference should you hire a professional web design agency like SpiralClick for the job. They can evaluate weak points in your design and eliminate the problems. Consider hiring them for your website design endeavors to beat your audience!