Russia Consumer Electronics Report Q2 2015

Apr 10, 2015 - Business Monitor International - 83 pages - USD $1,295
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Despite positive fundamentals for medium - to long - term growth in consumer electronics spending in Russia, such as relatively low device penetration rates and rising incomes , the growth story will be obscured in 2015, with spending expected to contract by 13.8% in US dollar terms. T he imposition of sanctions against Russia in mid-2014 have resulted in economic crisis and sharp depreciation of the rouble against the US dollar , hitting Russian consumer purchasing power, as well as leading to some vendors cutting supply of devices due to uncertainty . Although there is short-term downside, w e expect to see growth in Russian Consumer Electronics over the medium term as the political and economic environment stabilises - although this may not occur until 2017 . One trend that could be accelerated by sanctions and heightened price sensitivity is the share of sales captured by local low cost vendors such as YotaDevices , Explay and FLY, which all made major inroads in terms of market share in 2013 and 2014 .

Headline Expenditure Projections

Computer H ardware S ales: USD12.4bn in 2014 to USD9.6bn in 2015, -22.4% in US dollar terms. A combination of rouble depreciation, tighter credit market conditions (meaning a drag on big-ticket purchases) and fact consumers moved demand forward to 2014 ahead of anticipated price rises will make computer spending growth the underperforming market segment in 2015.

AV Sales: USD9.4bn in 2014 to USD8.1bn in 2015, -13.1% in US dollar terms. Forecast unchanged in Q2, with unfavourable economic conditions expected to add to the squeeze on TV set sales from saturation.

Handset Sales: USD8.4bn in 2014 to USD8.2bn in 2015, -2.0% in US dollar terms. Forecast downgraded in Q2, but we maintain our view that the lower average price of handsets will make it the outperforming device category in Russia in a climate of decreasing purchasing power and tighter credit in 2015.

Key Trends And Developments


The Russia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Russia.

BMI Research's Russia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Russia.

Key Benefits
  • Benchmark BMI's independent consumer electronics industry forecasts for Russia to test other views - a key input for successful budgeting and strategic business planning in the Russian consumer electronics market.
  • Target business opportunities and risks in Russia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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BMI Research offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities. Through 'Total Analysis,' their unique, reflexive approach linking macroeconomic, industry and financial market analysis, they help clients gain unparalleled insight across 24 industries and 200 global markets.