Polishes in Algeria

Mar 23, 2015 - Euromonitor International - 14 pages - USD $900
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Polishes are benefiting from two main trends in Algeria. The country is seeing notable growth in its urban population, with an increase of 12% for the review period as a whole and growth of 2% in 2014 over the previous year. This is resulting in cities becoming increasingly crowded and polluted, resulting in rising dust levels. Simultaneously, real disposable income levels are increasing, enabling more consumers to afford furniture polish on a regular basis.

Competitive Landscape

Spring was the leading player in polishes throughout the review period and accounted for close to 26% value share in 2014. This company benefits representing SC Johnson's strong Pliz brand in furniture polish, with this brand particularly benefiting from advertising on French satellite TV channels that air in Algeria. The brand also benefits from offering value-added benefits, such as nourishing and protecting wood and moisturising without leaving a greasy film. It thus has a strong appeal to quality-conscious consumers.

Industry Prospects

Furniture polish is expected to continue to benefit from dusty conditions in Algeria's increasingly overcrowded cities in the forecast period, alongside rising disposable income levels. Consumers will thus be able to afford to buy and use furniture polish more frequently, with high dust levels encouraging them to do so. Thanks to these trends, furniture polish is expected to continue to see the strongest sales growth in overall polishes in the forecast period at 7% value CAGR at constant 2014 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Algeria market research report includes:
  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Polishes in Algeria?
  • What are the major brands in Algeria?
  • What are the future prospects for the polishes market?
  • What are the key new product launches in the polishes market?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.