Spring was the leading player in polishes throughout the review period and accounted for close to 26% value share in 2014. This company benefits representing SC Johnson's strong Pliz brand in furniture polish, with this brand particularly benefiting from advertising on French satellite TV channels that air in Algeria. The brand also benefits from offering value-added benefits, such as nourishing and protecting wood and moisturising without leaving a greasy film. It thus has a strong appeal to quality-conscious consumers.
Furniture polish is expected to continue to benefit from dusty conditions in Algeria's increasingly overcrowded cities in the forecast period, alongside rising disposable income levels. Consumers will thus be able to afford to buy and use furniture polish more frequently, with high dust levels encouraging them to do so. Thanks to these trends, furniture polish is expected to continue to see the strongest sales growth in overall polishes in the forecast period at 7% value CAGR at constant 2014 prices.
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Algeria with research from Euromonitor's team of in-country analysts.
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If you're in the Polishes industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in Algeria market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
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Reasons to Get this Report
- What is the market size of Polishes in Algeria?
- What are the major brands in Algeria?
- What are the future prospects for the polishes market?
- What are the key new product launches in the polishes market?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Polishes are benefiting from two main trends in Algeria. The country is seeing notable growth in its urban population, with an increase of 12% for the review period as a whole and growth of 2% in 2014 over the previous year. This is resulting in cities becoming increasingly crowded and polluted, resulting in rising dust levels. Simultaneously, real disposable income levels are increasing, enabling more consumers to afford furniture polish on a regular basis.
POLISHES IN ALGERIA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Polishes by Category: Value 2009-2014
Table 2 Sales of Polishes by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Polishes: % Value 2010-2014
Table 4 LBN Brand Shares of Polishes: % Value 2011-2014
Table 5 Forecast Sales of Polishes by Category: Value 2014-2019
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Cophyd in Home Care (algeria)
Summary 1 Cophyd: Key Facts
Summary 2 Cophyd: Competitive Position 2014
Strong Review Period Growth Linked To Rising Incomes and Urbanisation
Established Home Care Traditions Shape Sales
Henkel Benefits From Domestic Production
Modern Grocery Retailers Slowly Gaining Share
Forecast Period Set To See Ongoing Dynamism
Table 7 Households 2009-2014
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Distribution of Home Care by Format: % Value 2009-2014
Table 13 Distribution of Home Care by Format and Category: % Value 2014
Table 14 Forecast Sales of Home Care by Category: Value 2014-2019
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Summary 3 Research Sources
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