Jewellery in Malaysia

Feb 19, 2015 - Euromonitor International - 23 pages - USD $900
Abstract Table of Contents Request Details Related
Consumers in Malaysia favour costume jewellery over real jewellery in volume terms, since they are pampered by the large range of costume jewellery brands in Malaysia. Various international players specialising in costume jewellery continue to penetrate Malaysia, eyeing the potential demand identified in the country. Consumers also tend to avoid real jewellery during their daily routine, since they might become the next target of a snatch theft.

Competitive Landscape

Poh Kong Holdings led jewellery in 2013 with a 13% value share, extending its leading position from 2012. Poh Kong leads jewellery in Malaysia due to its diverse brand portfolio. The company manufactures various private label brands, such as Tranz, Happy Love, Anggun and The Art of Auspicious Jewellery. In addition to manufacturing its in-house brands, Poh Kong also distributes world-renowned international jewellery brands such as Schoeffel luxury pearls from Germany, and two Italian brands – Luca Carati and Moraglione 1922. Aside from all these brands represented by Poh Kong Holdings, the company also markets Disney Jewellery, which is adored by adults and children, as well as Hemera diamonds.

Industry Prospects

The crime rate in Malaysia will continue to affect the performance of jewellery in Malaysia. The government in Malaysia will have to step in to ensure stricter punishments for those who commit crimes such as snatch theft. However, with the fluctuating gold prices, many consumers still see real jewellery as an investment in the long term.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Malaysia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • How do sales of costume jewellery compare to real jewellery in Malaysia?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.