Deodorants in Tunisia

Feb 12, 2015 - Euromonitor International - 18 pages - USD $900
Abstract Table of Contents Request Details Related
Although all categories within the deodorants category posted positive growth in 2013, deodorant sprays remained the preferred product type. This was due to major large advertising campaigns that focused on deodorants sprays, in addition to the tendency of Tunisians to retain existing consumption habits.

Competitive Landscape

Henkel-Alki Tunisie continued to lead the deodorants category in 2013, posting a 25% value share, achieved through its international brand Souplesse Deodorant spray. This brand recorded a value share of 13% in 2013, representing a one percentage point rise in share compared to the previous year. Consumers appreciate the price/quality ratio of this product, with the Souplesse brand also being the most heavily advertised deodorant brand in Tunisia. Beiersdorf AG remained ranked second, recording a slight value share increase to 17% thanks to its Nivea brand range.

Industry Prospects

Despite the wide variety of deodorants products available in Tunisia, it expected that the deodorant creams category will see notable development over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Tunisia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Deodorants in Tunisia?
  • What are the major brands in Tunisia?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?
Reasons to Get this Report
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.