Bath and Shower in Tunisia

Feb 12, 2015 - Euromonitor International - 19 pages - USD $900
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In 2013, the bath and shower category registered 12% current value growth, the fastest rise since 2009. This was largely due to Tunisian consumers’ demand for relatively basic products such as body wash/shower gel and liquid soap. Moreover, the high rate of migration by Libyans to Tunisia represents an important factor contributing to the increase in demand for bath and shower products, as Libyan consumers tend to purchase almost three times the amount of products in this category than Tunisian consumers buy, according to the National Institute of Statistics.

Competitive Landscape

Henkel-Alki Tunisie and Unilever Tunisie SA continued to lead the bath and shower category in 2013, posting a combined value share of 51%. Henkel-Alki Tunisie leads overall with a 29% value share, which represented a one percentage point rise in share compared to the previous year. The body wash/shower gel category was led by Henkel-Alki with a 38% value share achieved through its Souplesse Shower Gel.

Industry Prospects

Over the forecast period, with the continued rise in inflation and the instability of consumer purchasing power, the bath and shower category is expected to see positive development. Mass products will continue to dominate in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Tunisia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Bath and Shower in Tunisia?
  • What are the major brands in Tunisia?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.