Iran Consumer Electronics Report Q2 2015

Feb 24, 2015 - Business Monitor International - 72 pages - USD $1,295
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Home - grown devices have greater potential than international products in Iran , owing to international sanctions that prevent many companies from selling products in the country. We believe the outlook for 2015 will continue to reflect these restrictions although the growing availability of 3G will boost demand for smartphones. Iran's large population offers considerable growth potential and opportunities for companies looking to expand . However, the government's continued interference with internet services and content and its attempt to establish a ' national i nternet ' will limit appetite for computers and broadband services, although many Iranians may well remain unaware of the differences.

Headline Expenditure Projections
  • Computer sales: USD5.1bn in 2014 to USD7.1bn by 2019; low PC penetration means significant potential, but the high cost of devices remains a barrier to rapid growth.
  • AV and gaming device sales : USD2.4bn in 2014 to USD3.2bn in 2019; digital broadcasting offers opportunities, but demand is likely to be weakest in this segment.
  • Handset sales: USD2.0bn in 2014 to USD2.7bn in 2019; increased competition in the 3G market with multiple operators should drive smartphones demand in the country but the low-cost segment is likely to be the main driver.
Key Trends And Developments

The 3G market will develop, as MTN Irancell launched services in August 2014, followed by the country's first 4G network in December. We also expect market leader MCI to launch during 2015, as well as potential new LTE licences being granted by the regulator.

Despite the easing of sanctions on communications devices, the tightening of sanctions on Iran's financial sector in early 2013 has made it more challenging for vendors to source internationally branded products directly from East Asia. Many have resorted to importing products via the Middle East and Turkey, with higher customs tariffs.

In the AV market replacement TV set purchases will...


The Iran Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Iran.

Business Monitor International (BMI)'s Iran Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Iran.

Key Benefits
  • Benchmark BMI's independent consumer electronics industry forecasts for Iran to test other views - a key input for successful budgeting and strategic business planning in the Iranian consumer electronics market.
  • Target business opportunities and risks in Iran through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.
Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.


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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.