Hair Care in Tunisia

Feb 12, 2015 - Euromonitor International - 7 pages - USD $900
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Young people's interest in hair care products is the reason behind the strong demand for styling agents in Tunisia. New packaging formats emerged, such as small gel sachets of domestic brands that are sold almost everywhere, especially in other grocery retailers and independent small grocers. Small gel sachets are characterised by a low price – around TND0.2 per unit – targeting low-income consumers who cannot afford to buy a bottle.

Competitive Landscape

In 2013, Unilever Tunisia SA continued to lead the hair care category, recording a value share of 22% thanks to its popular international brands including Sunsilk and Timotei. In addition, its advertising campaigns were seen by Tunisians on Middle East television channels, which supported the company’s overall performance. It is important to note that Unilever Tunisie leads the standard shampoos category due to its accessible prices compared to other international brands. Henkel-Alki Tunisia remained ranked second in 2013, with a value share of 19% thanks to its brands Souplesse, Gliss and Schwarzkopf.

Industry Prospects

Domestic operators face many problems competing with operators of international brands that are locally produced and more strongly demanded by consumers. Over the forecast period, domestic companies will have to change their marketing strategies and strengthen their advertising campaigns in order to encourage consumers to buy more domestic products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Tunisia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Hair Care in Tunisia?
  • What are the major brands in Tunisia?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.