Bags and Luggage in Italy

Jan 27, 2015 - Euromonitor International - 25 pages - USD $900
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The Italian market of bags and luggage kept showing signs of crisis in 2014, with sales decreasing by 3% in both volume and current value terms. While exports remained the main focus of Italian leather manufacturers producing bags and luggage, the domestic demand continued to be weak, being affected by a debilitated economy and low consumers’ confidence. An important trend noticeable within Italy in 2014 was the increasing polarization of the market of bags and luggage. While average items were more affected by the crisis of demand, cheaper options were able to weather the crisis more fiercely, as well as luxury bags and luggage thanks to the request coming from tourists.

Competitive Landscape

Prada SpA was the leader within bags and luggage in 2013, accounting for value shares of over 16% in Italy. The company was followed Gucci SpA and LVMH Moët Hennessy Louis Vuitton, respectively. All these companies are positioned at the luxury to top-luxury end and therefore enjoy high profit margins. And account for a total of 40% value shares in 2013. Their strategy is to stress high-quality craftsmanship and design, targeting affluent consumers, including tourists visiting Italy for luxury shopping. As these consumers were less affected by the effects of the recession, both Prada, Gucci and LVMH could count on their demands and counterbalance the decrease in demand from Italian consumers.

Industry Prospects

Sales of bags and luggage are set to keep finding a challenging situation over the forecast period, considering the slow recovering that is expected for Italy. While the GDP is forecasted to show a slight growth above 0% in 2015, consumers’ confidence is likely to remain low and Italians to keep being careful about shopping of non-essential items such as bags and luggage. However, a mild improvement is likely to occur and sales are set to decline at slower rates, showing a less negative constant value CAGR over the forecast period, of -2% which compared to the historic constant value CAGR of -4%.

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.