Computers and Peripherals in Hungary

Jan 30, 2015 - Euromonitor International - 21 pages - USD $900
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In 2014, tablets and other portable computers continued to boost sales of computers and peripherals, continuing the global trend of tablets’ popularity. However, this boosting growth rate started to slow down, as the peak of this growth had already been reached earlier in the review period. Tablets, due to lowering unit prices kept sales afloat even in an economic situation where low disposable incomes of households kept computer purchases low. The trend of tablets kept the category mostly in a growth trend from year to year over the review period. Also worth mentioning is that tablets grew from a very low base.

Competitive Landscape

Lenovo Magyarország led desktops with 17% retail volume share in 2013, with Acer Computer and HP following with 16% and 14% share respectively. HP is gaining share from its competitors, and Lenovo continued to maintain its leading position, while Acer suffered a major decline in share in 2012 – but managed to keep this level in 2013. These three competitors all have a good product positioning, and attractive prices, and maintain their leading positions in many important retail channels.

Industry Prospects

Computers and peripherals is expected to record a 4% volume CAGR, and a 2% value CAGR at constant 2014 prices over the forecast period. Tablets is to boost growth of the category, as the trend, though slowing down, will continue, and tablets will remain popular above other computer devices. As most of the other categories are expected to record a decline in average volume and value terms, laptops is predicted to record a bigger boost in value terms in the upcoming years of the forecast period after 2015 on a year-to-year basis, due to ultrabooks being forecast to have a boosting effect on portable computer sales. Peripherals is expected to record a -4% value CAGR at constant 2014 prices, and a -3% volume CAGR over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Hungary market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Computers and Peripherals in Hungary?
  • What are the major brands in Hungary?
  • How did netbooks fare vs. traditional laptops?
  • What is the forecasted growth for portable computers like Apple’s iPad?
  • What companies are planning to introduce competitors to the iPad?
  • What companies are planning to introduce competitors to the iPad?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.