Hungary Information Technology Report Q2 2015

Feb 10, 2015 - Business Monitor International - 86 pages - USD $1,295
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The Hungarian Country Risk team's forecast for significant forint depreciation against the US dollar in 2015 weighs on our forecast for IT market growth. The Hungarian economy has been a regional underperformer in recent years, and the outlook is expected to remain mixed in 2015 and into 2016 . However, IT market spending growth should strengthen as the economic environment improves, particularly in the latter years of our forecast . A stronger economic backdrop will enable vendors to tap into the potential presented by relatively low penetration rates, combined with declining device prices . Additionally, t he dispersal of EU funds for projects and Hungarian IT firms, the modernisation by Hungarian enterprises as they face the pressures of international competition and cloud computing demand will all drive spending growth .

Headline Expenditure Projections

Computer Hardware Sales: HUF239bn in 2014 to HUF246bn in 2015, an increase of 3.0% in local currency terms. Growth in local currency terms but contraction of 11.5% in US dollar terms, with desktop, notebook and tablet shipments all forecast to contract in 2015.

Software Sales: HUF117bn in 2014 to HUF121bn in 2015, an increase of 3.5% in local currency terms. Enterprise demand will continue to increase, but after OS upgrade demand was brought forward to 2014 we forecast a deceleration in software spending growth in 2015.

IT Services Sales: HUF216bn in 2014 to HUF228bn in 2015, an increase of 5.4% in local currency terms. The services market is developing as Hungary becomes a more important outsourcing location, while cloud computing services are the fastest area of growth.

Key Trends And Developments

The Hungarian enterprise software market is mature in a global context, but relatively underdeveloped compared to Western European markets, as well as leading Central and Eastern European markets such as the Czech Republic, a fact illustrated by the latest eurostat data for...

The Hungary Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Hungary Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Hungary.

Key Benefits
  • Benchmark BMI's independent IT Industry forecasts for Hungary to test other views - a key input for successful budgetary and strategic business planning in the Hungarian IT market.
  • Target business opportunities and risks in Hungary's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Hungary.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

BMI Industry View

Summary of BMI’s key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.

BMI Industry Forecast

Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
  • IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
  • Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).
Information Technology Risk Reward Index

BMI’s Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI MacroeconomicForecast

BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Regional Overview

Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).


The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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BMI Research offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities. Through 'Total Analysis,' their unique, reflexive approach linking macroeconomic, industry and financial market analysis, they help clients gain unparalleled insight across 24 industries and 200 global markets.