Czech Republic Consumer Electronics Report Q2 2015

Feb 10, 2015 - Business Monitor International - 76 pages - USD $1,295
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W e expect consumer electronics sales growth will accelerate in 2015, after the market narrowly returned to growth in 2014 . There is however downside, with surveys of retailers indicating koruna depreciation could result in price increases in the PC and AV markets in 2015. Our core scenario is for stronger growth across all three segments in 2015, but in the event of price rises in t he PC and AV markets the trend could be similar to 2014 when s martphone sales boomed, offsetting a decline in computer hardware and AV sales as koruna depreciation squeezed demand. Looking further ahead, t he largest opportunities are in the mobile PC segment (tablets/hybrid notebooks), Smart-TVs and smartphones, with medium term upside potential if wearable device s gain traction with consumers. These trends will reinforce the Czech Republic's position as one of the most lucrative in Central and Eastern Europe . However, there is downside risk, with the potential for a re-escalation of the eurozone crisis following the election of Syriza in Greece, or a worsening of the security situation in Ukraine to undermine the recovery in confidence levels .

Headline Expenditure Projections

Computer hardware sales: USD1.2bn in 2014 to USD1.2bn in 2015, growth of 3.0%. Tablet sales growth is again forecast to outperform in 2015, but the emerging opportunity in the hybrid notebook market will offer vendors a potentially higher margin growth channel.

AV sales: USD642mn in 2014 to USD656mn in 2015, up 2.2%. Saturation and price erosion in the TV set market, combined with the cannibalisation of digital camera volumes following smartphone ownership proliferation will make AV the underperforming category.

Handset sales: USD639mn in 2014 to USD703mn in 2015, up 10.0%. The handset market will continue to be the most dynamic market segment as smartphone volumes boom in 2015 and over the medium term, even as smartphone saturation and price erosion takes hold.

Key Trends...

The Czech Republic Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Czech Republic.

Business Monitor International (BMI)'s Czech Republic Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Czech Republic.

Key Benefits
  • Benchmark BMI's independent consumer electronics industry forecasts for Czech Republic to test other views - a key input for successful budgeting and strategic business planning in the Czech consumer electronics market.
  • Target business opportunities and risks in Czech Republic through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.