Turkey Information Technology Report Q2 2015
Headline Expenditure Projections
Computer Hardware: TRY11.8mn in 2014 to TRY12.9mn in 2015, +9.8%. The tablet market will slow in unit terms in 2015, but this will be offset by demand growth for notebooks which is expected to accelerate.
Software: TRY2.1mn in 2014 to TRY2.5mn in 2015, +16.0%. Consumer software spending will remain flat in 2015, but we expect ERP spending will grow, particularly among SMEs as the SaaS market deepens.
Services: TRY2.9mn in 2014 to TRY3.5mn in 2015, +17.8%. IT services should outperform as the outsourcing market in Turkey is primed for strong growth, with low adoption rates but large potential cost savings. We also identify strong prospects for cloud computing growth as telecoms operators invest in infrastructure and service development.
Key Trends And Developments
The Turkey Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
- The cloud computing market in Turkey is positioned for strong growth as increased supply and awareness combine with large scale investments in network infrastructure coverage...
BMI's Turkey Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Turkey.
- Benchmark BMI's independent IT Industry forecasts for Turkey to test other views - a key input for successful budgetary and strategic business planning in the Turkish IT market.
- Target business opportunities and risks in Turkey's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Turkey.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
BMI Industry View
Summary of BMIs key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.
BMI Industry Forecast
Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
Information Technology Risk Reward Index
- IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (000); PCs per 100 inhabitants; internet users (000); internet users per 100 inhabitants; broadband subscribers (000); broadband subscribers per 100 inhabitants.
- Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).
BMIs Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a markets risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.
Country Market Overview
Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Full analysis of the competitive landscape within the hardware, software and services sectors.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMIs industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).
The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.
*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.
Our core scenario for Turkey is bullish over the medium- term as a convergence of income growth, declining device prices, inward investment and domestic modernisation initiatives drive demand growth. Turkey has seen foreign investment in ICT rise over the last three years and it is increasingly being viewed as a regional hub with a strategic geographical location. Meanwhile, the government will also be a positive influence on this sector through a supportive policy umbrella and its goals for Vision 2023. However, there e xists significant downside risk from both the vulnerability of the economy to external shocks and the growing concerns over the domestic political situation. Internet censorship is a growing characteristic of the Erdogan administration and could put off some investors from investing in internet start-ups, while an escalation of the eurozone crisis, a hard landing in China or a deterioration of the regional security situation could all derail growth.
BMI Industry View
Table: IT Industry - Historical Data And Forecasts (Turkey 2011-2018)
Table: GDP By Expenditure (Turkey 2011-2018)
Industry Risk Reward Ratings
Europe Risk/Reward Index
Table: Europe IT Risk/Reward Index, Q115
IT Services And Cloud Computing
Industry Trends And Developments
Table: Regulatory Authorities
Table: SAP Turkey
Table: Hewlett-Packard Turkey
Table: Accenture Turkey
Table: Microsoft Turkey
Table: Telpa Communications
Meteksan IT Group
Table: Turkey's Population By Age Group, 1990-2020 ('000)
Table: Turkey's Population By Age Group, 1990-2020 (% of population)
Table: Turkey's Key Population Ratios, 1990-2020
Table: Turkey's Rural And Urban Population, 1990-2020
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: It Risk/Reward Index Indicators
Table: Weighting Of Components
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