Peru Consumer Electronics Report Q2 2015

Feb 5, 2015 - Business Monitor International - 74 pages - USD $1,295
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Rising incomes, relatively low penetration rates and declining device prices regionally will combine to ensure robust medium term growth for Peru's consumer electronics market 2015-2019. Cheaper smartphones and wider availability of wireless data services will also contribute to the strong growth. Our economic growth outlook envisages middle-class incomes rising due to Peru's broad based growth in contrast to much of the rest of the region, which yields a positive outlook for demand for notebooks, tablets and flat-screen TVs. However, we caution that risks are largely weighted to the downside as weaker metals prices put pressure on the growth outlook. Delays in the switchover from analogue to digital TV might also have a negative impact on TV sales. BMI forecasts consumer electronics sales to grow by 2.4 % in 2015, to reach a total of USD3.14bn .

Headline Expenditure Projections

Computer Hardware Sales: USD1.0bn in 2014 to USD1.0bnn in 2015, +4.1% in US dollar terms. Low penetration means growth potential for both traditional form factors and tablets, although it will be the latter that outperforms.

AV Sales: USD1.05bn in 2014 to USD1.07bn in 2015, +1.7% in US dollar terms. As TV set upgrade demand was brought forward by the FIFA World Cup in Brazil in 2014, we expect growth to slow markedly in 2015.

Handset Sales: USD1.01bn in 2014 to USD1.03bn in 2015, +1.3% in US dollar terms. Handset sales growth expected to slow considerably from 2014 due to a combination of diminished first-time buyer opportunities and intense price competition between vendors.

Key Trends & Developments
  • In late 2014 it was reported in the local press that Japanese PC vendor Toshiba was considering withdrawing from the Peruvian market. However the vendor denied the claims and stated a message from head office to aim for growth in the commercial market was misinterpreted by press. Based on statements from director of sales at SCA Toshiba, Oscar Mendoza,...
The Peru Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Peru.

Business Monitor International (BMI)'s Peru Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Peru.

Key Benefits
  • Benchmark BMI's independent consumer electronics industry forecasts for Peru to test other views - a key input for successful budgeting and strategic business planning in the Peruvian consumer electronics market.
  • Target business opportunities and risks in Peru through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.