Sugar Confectionery in Finland

Oct 15, 2014 - Euromonitor International - 73 pages - USD $900
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As sugar confectionery faced the challenges of maturity and declining sales, the companies were trying revive shopping by launching new product developments and investing into marketing strategies. However, the challenges remained hard as not only did the growing health and wellness trend have a negative impact on sales, but the economic downturn and elevated unemployment rate encouraged consumers to increase their private importation of confectionery products from the neighbouring Estonia, where unit prices are more affordable. According to the studies by TNS Gallup and Finland Statistics as well as TAK Oy, it was concluded in April 2014 that 58% of the polled Finns purchased confectionery when travelling to Estonia, making confectionery the second most popular product category for private importation after alcoholic drinks. This, obviously, had its negative impact on the domestic sugar confectionery sales.

Competitive Landscape

Domestic producer Fazer Makeiset Oy remains in the lead with 31% forecast value share in 2014. The company has a long history in Finland and operates a very large product portfolio of trusted and loved sugar confectionery brands. It also invests a great deal into the new product development, marketing and advertising in the media as well as in-store and at events. All of the above, as well as customer trust, guarantee Fazer Makeiset its stronghold in the market. However, the second ranking leader Cloetta Suomi Oy, with its strong brands and wide selections, follows closely with its around 30% forecast value share in 2014.

Industry Prospects

Sugar confectionery in Finland will continue to struggle against maturity. In terms of per capita consumption, 5kg of sugar confectionery a year, amongst the highest in the world, leaves little space for players to operate. The situation is even trickier in the times of economic downturn as Finns will continue to compare prices in order to save money. It is also very likely that the Finns will continue to privately import sugar confectionery from Estonia where lower unit prices has a great money-saving appeal. In addition, the ongoing health and wellness trend will be felt too, as many consumers will try to pay more attention to the products they consume and perhaps at least try to some extent to limit their indulgence in sugar confectionery. Especially better for you options, such as functional xylitol-sweetened products, will have a better appeal.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Finland market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Sugar confectionery in Finland?
  • What are the major brands in Finland?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.