Smoking Tobacco in Georgia

Jan 19, 2015 - Euromonitor International - 29 pages - USD $900
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Smoking tobacco has a bigger historical culture in Georgia, as tobacco was grown in the country; correspondingly, smoking tobacco became a culture of the nation. Therefore, the tradition of smoking cigars or cigarillos is comparably new for Georgia. However, cigarettes, cigars and cigarillos have dramatically influenced the use of smoking tobacco, which is at a very low level in terms of volume and value sales in the country. The majority of smokers consider smoking tobacco to be quite inconvenient, so prefer ready-to-use tobacco products. Another issue that prevents Georgian smokers from using smoking tobacco is its higher price in comparison with cigarettes.

Competitive Landscape

During 2013, British American Tobacco Georgia Ltd led smoking tobacco volume sales in Georgia, achieving a 35% share, while Mac Baren Tobacco Co A/S was in second position with 28%, just ahead of Johann Wilhelm Von Eicken GmbH with 12%. The main brands of smoking tobacco’s leading player, British American Tobacco Georgia Ltd, have been sold in Georgia for many years and include Samson and Captain Black. The brands of Mac Baren Tobacco Co A/S, Mac Baren and Original Choice, are each very well known among Georgian consumers. Johann Wilhelm Von Eicken GmbH’s Harvest brand has been popular since its introduction in 2011. Quite a wide range of products is offered under the brand at reasonable prices.

Industry Prospects

The shift away from cigarettes towards smoking tobacco in Georgia is quite insignificant, as smoking tobacco products remain expensive and unavailable for the majority of smokers. However, its healthier perception compared to cigarettes in mind of consumers is also expected to have a positive impact on sales of smoking tobacco.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Georgia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Smoking Tobacco in Georgia?
  • What are the major brands in Georgia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?
Reasons to Get this Report
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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.