Mobile Phones in Portugal
The extraordinary investment in marketing and promotion enabled Samsung to be the leader of smartphones and feature phones in Portugal. In order to increase the visibility of its technological gamut, and alluding to the FIFA World Cup 2014 tournament, Samsung created its Galaxy 11 Team. By using the image of international players such as Messi, Goetze, Oscar, Wu Lei, El Shaarawy, Moses, Falcon, Chung-Yong, Casillas, Rooney, Donovan, e Kerzhakov, Franz Beckenbauer and especially Cristiano Ronaldo, this brand was able to increase its visibility.
The economic recovery predicted to start over 2014-2015 is expected to be crucial for the positive performance of mobile phones. With higher income levels, consumers are likely to indulge their interest in technologically developed products and sales of these devices are certain to rise.
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Portugal market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Reasons to Get this Report
- What is the market size of Mobile Phones in Portugal?
- What are the major brands in Portugal?
- What is the growth rate for Mobile Phones in country?
- How many 3G mobile phones were sold last year?
- How will the introduction of 4G mobile phones impact the mobile phone market?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Similar to what happened in 2011 and 2012, over 2013 mobile phones presented a marginal volume sales decline. With feature phones falling into disuse, smartphones was not capable of sustaining the entire category. Nonetheless, while the category decreased by 1% in volume terms, the evolution of value sales is evidence of Portuguese consumers increasing demand for technologically-developed products. With smartphones proliferating in the market and constant releases of improved features, consumers feel compelled to acquire newer and more expensive products. This fact has been evidenced by the value sales evolution registered over 2013 and 2014.
MOBILE PHONES IN PORTUGAL
LIST OF CONTENTS AND TABLES
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
End of International Monetary Fund Intervention Bringing Hope To the Market
Smartphones, Tablets and Hybrids As the Main Contributors
Asian Brands Dominating Consumer Electronics
Economic Reinstatement Indulging the Acquisition of Technological Products
Key Trends and Developments
Economic Reinstatement Signs Starting To Stabilise the Market
E-commerce As A Part of A Broader Distribution Concept
Are Retailers' Price Campaigns Real?
All in One, Simplicity and Connectivity Driving Demand
Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Summary 1 Research Sources
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