Irons in Canada

Jan 15, 2015 - Euromonitor International - 40 pages - USD $900
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Irons held an estimated 87% household penetration rate in Canada in 2014. With such a high level of ownership, the category did not represent a dynamic retail category due to declining use and infrequent upgrades. Replacement purchases among households who did use irons represented a key factor behind retail sales, with new entrants purchasing irons for the first time a lesser driver.

Competitive Landscape

Hamilton Beach Brands was the leading manufacturer of irons in 2014 with a volume share of 27%, followed closely by Applica with a 26% share of retail volume. The two flagship brands of the leading company, Hamilton Beach and Proctor Silex, were widely distributed through all major retail channels. The brands enjoyed strong name recognition among Canadian consumers, with Hamilton Beach typically offering more high-end products, while Proctor Silex ranged from entry level to high-end irons.

Industry Prospects

Retail sales of irons are expected to remain flat in volume terms over the forecast period, while value will be slightly better with a CAGR of 1% at constant 2014 prices. While volume is expected to remain on par with replacement purchases and new sales generated from moderate population and housing growth, the rise of higher-end products and price points in irons witnessed over the review period will support value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Canada market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Irons in Canada?
  • What are the major brands in Canada?
  • What is the most common cooking appliances in Canada?
  • Has there been a shift to higher unit price built-in products?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.