Food Preparation Appliances in Canada
Applica Canada maintained its position as the leading manufacturer of small food preparation appliances with a volume share of 21% in 2014, with the companys Black & Decker brand holding a strong share through price and distribution leadership. Black & Decker small appliances had a well-established presence in mass, hypermarket and DIY channels throughout Canada, while sales through electronics specialists and department stores remained steady. The company did, however, experience increased competition from high-profile producers such as Hamilton Beach, Whirlpool and Breville.
Food preparation appliances is expected to post a positive performance over the forecast period, although growth will slow as household penetration increases and year-on-year retail volume wanes. However, while volume is expected to taper off to a CAGR of 2% over the five years to 2019, value is anticipated to reflect sustained demand for higher-end products with a CAGR of 3% at constant 2014 prices. Upgrades and replacements will drive value growth as consumers repurchasing food preparation appliances opt for feature-rich models from high-end brands, while sales of entry level units and promotional activity is expected to heat up as volume slows in light of fewer first time buyers.
Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Canada with research from Euromonitor's team of in-country analysts.
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If you're in the Food Preparation Appliances industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Food Preparation Appliances in Canada market research report includes:
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Health and wellness trends continued to positively impact the small appliance category in 2014 as Canadians paid more attention to what they ate and how it was prepared. From fresh juice to home-cooked meals, food preparation appliances supported the rise in home cooking with fresh ingredients, a trend that was mirrored in the decline of frozen and industrial prepared meals. Food preparation appliances, such as countertop mixers and countertop blenders, which recorded volume growth of 2% and 4%, respectively, in 2014, witnessed a shift to higher-end brands, such as KitchenAid and Cuisinart, as modern designs and higher-end units captured share over entry level models, underpinning the faster rise in value over volume.
FJARASKUPAN AB IN CONSUMER APPLIANCES (SWEDEN)
LIST OF CONTENTS AND TABLES
Summary 1 Fjaraskupan AB: Key Facts
Summary 2 Fjaraskupan AB: Operational Indicators
Summary 3 Fjaraskupan AB: Production Statistics 2010-2014
Summary 4 Fjaraskupan AB: Production Statistics 2014
Summary 5 Fjaraskupan AB: Competitive Position 2014
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