Food Preparation Appliances in Canada

Jan 15, 2015 - Euromonitor International - 42 pages - USD $900
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Health and wellness trends continued to positively impact the small appliance category in 2014 as Canadians paid more attention to what they ate and how it was prepared. From fresh juice to home-cooked meals, food preparation appliances supported the rise in home cooking with fresh ingredients, a trend that was mirrored in the decline of frozen and industrial prepared meals. Food preparation appliances, such as countertop mixers and countertop blenders, which recorded volume growth of 2% and 4%, respectively, in 2014, witnessed a shift to higher-end brands, such as KitchenAid and Cuisinart, as modern designs and higher-end units captured share over entry level models, underpinning the faster rise in value over volume.

Competitive Landscape

Applica Canada maintained its position as the leading manufacturer of small food preparation appliances with a volume share of 21% in 2014, with the company’s Black & Decker brand holding a strong share through price and distribution leadership. Black & Decker small appliances had a well-established presence in mass, hypermarket and DIY channels throughout Canada, while sales through electronics specialists and department stores remained steady. The company did, however, experience increased competition from high-profile producers such as Hamilton Beach, Whirlpool and Breville.

Industry Prospects

Food preparation appliances is expected to post a positive performance over the forecast period, although growth will slow as household penetration increases and year-on-year retail volume wanes. However, while volume is expected to taper off to a CAGR of 2% over the five years to 2019, value is anticipated to reflect sustained demand for higher-end products with a CAGR of 3% at constant 2014 prices. Upgrades and replacements will drive value growth as consumers repurchasing food preparation appliances opt for feature-rich models from high-end brands, while sales of entry level units and promotional activity is expected to heat up as volume slows in light of fewer first time buyers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Canada market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Food Preparation Appliances in Canada?
  • What are the major brands in Canada?
  • Has there been a growth in penetration for food preparation appliances?
  • What is the category share for food processors? Is this a growth opportunity market?
Reasons to Get this Report
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.