Switzerland Telecommunications Report Q2 2015
Key Trends And Developments
- Smartphone ownership has proliferated rapidly in Switzerland, with Swisscom reporting smartphone penetration in excess of 70% of its subscription base.
- Average revenue per user (ARPU) levels continued to decline, a trend primarily attributed to a fall in mobile telephony prices in 2013 and 2014 following the launch of Swisscom's Infinity tariffs.
- The OECD released data for dedicated mobile subscription penetration at the end of 2012, showing growth was slightly below our forecast. We believe this is likely the result of customers deferring subscriptions as they wait for LTE services to become more widely available.
In December 2014, NJJ Capital, parent company of low-cost market disrupter Iliad in France, agreed to acquire Orange Switzerland for CHF2.8bn (USD2.9bn). Orange is Switzerland's smallest mobile operator by subscriptions, with 1.733mn subscribers and a market share of 16.2% in June 2014, behind Sunrise's 23.3% share and incumbent Swisscom's 60.5% market share. Although all three operators...
The Switzerland Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Switzerland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Switzerland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Switzerland.
- Benchmark BMI's independent telecoms industry forecasts for Switzerland to test other views - a key input for successful budgeting and strategic business planning in the Swiss telecoms market.
- Target business opportunities and risks in Switzerland's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Switzerland.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).
BMI Industry View
Summary of BMIs key industry forecasts and views, covering the ARPU, fi xed-line, mobile (including 3G & 4G ), internet and broadband markets.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.
BMI Industry Forecast Scenario
Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.
BMIs Telecommunications Risk Reward Index
- Fixed-line Telephony Telephone lines (000); telephone lines/100 inhabitants.
- Cellular Telephony Mobile phone subscribers (000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
- Internet Markets Internet users (000); internet users/100 inhabitants; broadband internet subscribers (000); broadband internet subscribers/100 inhabitants.
BMIs Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a markets risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.
Market Data Analysis
Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:
- Market Data Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
- Technology/Service Rollout Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
- Mobile Content The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
Company Database A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).
Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the markets development and regulatory rulings.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMIs industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.
*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.
Growth opportunities are limited in Switzerland as a result of market maturity ; however, the country's high per capita incomes and strong demand from the local population for the latest technologies means it continues to be one of the most lucrative markets in Europe. There has been large investment made by operators in infrastructure, with the incumbent Swisscom investing aggressively in fibre and LTE s in ce 2012. The competition has also been investing in LTE, with all three mobile network operators offering commercial services since June 2013. High capital expenditure into new infrastructure and increasing competition for data services will be eroding the profit margins for all main operators in the short term, but we still expect the market to expand throughout our forecast. Meanwhile, fixed-line telephony services will continue to be displaced by more modern IP alternatives.
BMI Industry View
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Switzerland 2011-2018)
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Switzerland 2011-2018)
Industry Risk Reward Ratings
Table: Western Europe Telecoms Risk/Rewards Index, Q115
Table: Switzerland Mobile Market Regional Comparisons, 2013
Mobile Operator Data
Table: Market Overview
Table: Swisscom Mobile
Interoperable M-Commerce A Stronger Proposition
Positioning Key To M2M Success
Regaining Control Of The Bill
Table: Swiss Fixed-Line Subscriptions By Operator, 2012-2014 ('000)
Table: Fixed Broadband Subscriptions By Operator, 2012-2014 ('000)
Industry Trends And Developments
Table: Industry Developments
Table: Switzerland: Regulatory Bodies And Their Responsibilities
Table: Key Players: Switzerland Telecoms Sector
Table: Selected Telecoms Operators' Financial Indicators
European Expansion: Netflix's Medium Term Growth Engine
Table: Switzerland's Population By Age Group, 1990-2020 ('000)
Table: Switzerland's Population By Age Group, 1990-2020 (% Of Total)
Table: Switzerland's Key Population Ratios, 1990-2020
Table: Switzerland's Urban And Rural Population, 1990-2020
Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators
This report does not have a list of Companies Mentioned available
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