Bulgaria Consumer Electronics Report Q2 2015

Jan 28, 2015 - Business Monitor International - 82 pages - USD $1,295
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We have not made any big changes to our outlook this quarter following significant revisions to the Bulgarian consumer electronics market forecast in the Q115. Our assessment of the underlying growth dynamic is unchanged, with our expectation for short term challenges to act as a drag on growth, including economic weakness and regional political and security risks. Despite the challenges for vendors we expect growth in 2014 particularly for sales of smartphones, flat-panel TV sets and low-cost Android tablets. However, we consider the consumer electronics market in Bulgaria to have strong medium-term growth potential. Low penetration across most device categories will allow vendors to tap into the first-time buyer and upgrade/replacement markets as incomes rise and confidence returns among households.

Headline Expenditure Projections

Computer Sales: USD601mn in 2014 to USD561mn in 2015, a decline of 6.7%. The decline in sales of desktops and notebooks will continue as consumers substitute for cheaper tablets. Meanwhile economic weakness will continue to be a drag as households defer big-ticket purchases.

AV Sales: USD288mn in 2014 to USD280mn in 2015, a decline of 2.8%. After strong growth in 2014 with the FIFA World Cup in Brazil providing a boost to TV set sales, we expect a decline in 2015 as purchases are again deferred.

Handset Sales: USD792mn in 2014 to USD817mn in 2015, growth of 3.2%. The continued increase in smartphones as a share of total device sales will make handset sales the outperforming segment of the market, although growth will slow markedly from recent years.

Key Trends & Developments

In terms of tablet market share, it is devices running Google's Android OS that have taken a lead in Bulgaria due to the lower price points of devices from East Asian OEMs. The latest tablet browsing traffic data for Bulgaria from Statcounter show that Android accounted for 68.62% in December 2014, up by 13.8pps y-o-y. This is a sharp...



The Bulgaria Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bulgaria.

Business Monitor International (BMI)'s Bulgaria Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bulgaria.

Key Benefits
  • Benchmark BMI's independent consumer electronics industry forecasts for Bulgaria to test other views - a key input for successful budgeting and strategic business planning in the Bulgarian consumer electronics market.
  • Target business opportunities and risks in Bulgaria through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.
Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.


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BMI Research offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities. Through 'Total Analysis,' their unique, reflexive approach linking macroeconomic, industry and financial market analysis, they help clients gain unparalleled insight across 24 industries and 200 global markets.