Smoking Tobacco in Hungary

Dec 16, 2014 - Euromonitor International - 35 pages - USD $900
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Without a long history in Hungary, roll-your-own tobacco became a cheap alternative for cigarettes in tobacco, and so, gained much more popularity when the unit price of machine-manufactured cigarettes began to rise considerably. Pipe tobacco, in contrary, has a long tradition in Hungary, although this decreased drastically nowadays.

Competitive Landscape

Imperial Tobacco Magyarország Kft retained its leading position in smoking tobacco and accounted for 35% retail volume share. Its leading position has been unquestionable, similarly to the review period, with its strong presence of Golden Gate, Symphonia and Drum brands. The company was able to enter RYO tobacco with its strong cigarette brands very early on, with enough time to develop them before other competitors entered.

Industry Prospects

The new, monopolised retail system impacted negatively on smoking tobacco as well, by drastically reducing the number of retailers where these products can be purchased. Further unit price increases in tobacco, however, are expected to be favourable for RYO tobacco, as more consumers will switch from manufactured cigarettes to RYO.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Hungary market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Smoking Tobacco in Hungary?
  • What are the major brands in Hungary?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?
Reasons to Get this Report
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.