Smoking Tobacco in Bulgaria

Dec 19, 2014 - Euromonitor International - 35 pages - USD $900
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Pipe tobacco has a cult status among a minority of smokers in Bulgaria. It dates back to the middle of the 20th century when cigars were far more difficult to attain by the middle class. This resulted in connoisseurs of the smoking experience to smoke tobacco with a pipe. At present few people maintain the habit but are devoted and loyal consumers. As for RYO tobacco, the culture related to the product is currently emerging. It has developed largely due to influence from other EU countries such as Greece, Germany, Italy and Spain where RYO tobacco is far more popular among the urban youth. Most importantly, it is seen as a hip product, which appeals to a more naturalistic audience, interested in sustainability and organic and bio products. In Bulgaria it is certainly a product of an alternative culture and does not penetrate the mainstream. RYO tobacco is seen as “cool”, associated with the more artistic and relaxed lifestyles. Some RYO smokers share that it is a different experience since the taste of the products is lighter and not so intense as that of cigarettes. Also, some RYO brands offer flavoured tobacco and smokers appreciate the idea of additional choice. Lastly, hand rolling is seen as a good way to reduce the number of cigarettes smoked in one day.

Competitive Landscape

In smoking tobacco both local and multinational companies fight for a share of the market. The imported brands account for 46% of volume sales, while the local manufacturers command a combined share of 27%. The rest of the sales are realised by international companies that do not produce in the country.

Industry Prospects

Volume growth of smoking tobacco is expected to reach a 2% CAGR in the forecast period. This marks a minor slowdown, compared with the 3% CAGR exhibited during the review period. Value growth at constant 2013 prices is forecast to rise by a 3% CAGR, a significant decrease compared with the 9% CAGR seen in the review period. This is explained with the introduction of RYO tobacco as a hip product during the review period and also a slowdown in the pipe tobacco consumption which accounts the major part of smoking tobacco products and thus has a significant impact on overall performance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Bulgaria market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Smoking Tobacco in Bulgaria?
  • What are the major brands in Bulgaria?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?
Reasons to Get this Report
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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.