Smoking Tobacco in Bulgaria
In smoking tobacco both local and multinational companies fight for a share of the market. The imported brands account for 46% of volume sales, while the local manufacturers command a combined share of 27%. The rest of the sales are realised by international companies that do not produce in the country.
Volume growth of smoking tobacco is expected to reach a 2% CAGR in the forecast period. This marks a minor slowdown, compared with the 3% CAGR exhibited during the review period. Value growth at constant 2013 prices is forecast to rise by a 3% CAGR, a significant decrease compared with the 9% CAGR seen in the review period. This is explained with the introduction of RYO tobacco as a hip product during the review period and also a slowdown in the pipe tobacco consumption which accounts the major part of smoking tobacco products and thus has a significant impact on overall performance.
Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smoking Tobacco industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smoking Tobacco in Bulgaria market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
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- Historic volumes and values, company and brand market shares
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Pipe tobacco has a cult status among a minority of smokers in Bulgaria. It dates back to the middle of the 20th century when cigars were far more difficult to attain by the middle class. This resulted in connoisseurs of the smoking experience to smoke tobacco with a pipe. At present few people maintain the habit but are devoted and loyal consumers. As for RYO tobacco, the culture related to the product is currently emerging. It has developed largely due to influence from other EU countries such as Greece, Germany, Italy and Spain where RYO tobacco is far more popular among the urban youth. Most importantly, it is seen as a hip product, which appeals to a more naturalistic audience, interested in sustainability and organic and bio products. In Bulgaria it is certainly a product of an alternative culture and does not penetrate the mainstream. RYO tobacco is seen as cool, associated with the more artistic and relaxed lifestyles. Some RYO smokers share that it is a different experience since the taste of the products is lighter and not so intense as that of cigarettes. Also, some RYO brands offer flavoured tobacco and smokers appreciate the idea of additional choice. Lastly, hand rolling is seen as a good way to reduce the number of cigarettes smoked in one day.
SMOKING TOBACCO IN BULGARIA
LIST OF CONTENTS AND TABLES
the Role and Effect of Cannabis/marijuana
New Product Developments
Table 1 Sales of Smoking Tobacco by Category: Volume 2008-2013
Table 2 Sales of Smoking Tobacco by Category: Value 2008-2013
Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
Table 9 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018
King's Tobacco Ad in Tobacco (bulgaria)
Summary 1 King's Tobacco AD: Key Facts
Summary 2 King's Tobacco AD: Operational Indicators
Summary 3 King's Tobacco AD: Competitive Position 2013
Steady Value Growth for Tobacco Products in 2013
Intensifying Competition Affects Price
the Legislative Landscape Is Approaching Boiling Point
Channel Shares Wait on Changes
Long-term Trends for Value and Volume Sizes Are Not Affected by Current Dynamics
Summary 4 Legislation Summary at a Glance
Minimum Legal Smoking Age
Table 14 Smoking Prevalence in Adult Population 2008-2013
Table 15 Number of Adult Smokers by Gender 2008-2013
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
Flavoured Tobacco Product Ban
Death by Cause
Table 16 Death by Cause 2009-2013
Taxation and Pricing
Duty Paid Packet Marks
Table 17 Taxation and Duty Levies 2008-2013
Average Cigarette Pack Price Breakdown
Table 18 Average Cigarette Pack Price Breakdown
Table 19 Trade Statistics - Tobacco Leaf 2008-2013
Table 20 Trade Statistics - Cigarettes 2009-2013
Illicit Trade in Cigarettes
Table 21 Illicit Trade Estimate of Cigarettes: Volume 2008-2013
Table 22 Sales of Tobacco by Category: Volume 2008-2013
Table 23 Sales of Tobacco by Category: Value 2008-2013
Table 24 Sales of Tobacco by Category: % Volume Growth 2008-2013
Table 25 Sales of Tobacco by Category: % Value Growth 2008-2013
Table 26 Forecast Sales of Tobacco by Category: Volume 2013-2018
Table 27 Forecast Sales of Tobacco by Category: Value 2013-2018
Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018
Summary 5 Research Sources
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