Based on provisional 2014 estimates, a significant change in the competitive landscape is not expected. The three top players, Valta Pet Products ZAO, Sorso OOO and Ivanko OOO, will hold their leading positions to hold a combined value share of 45%. The next ranked companies, Vitarus OOO and Biosphera OOO, are forecast to hold a 17% market share. Valta Pet Products ZAO, offering a wide range of products under the umbrella brands Vitacraft and Fiory, will maintain its leadership in small mammal/reptile food. Sorso OOO with its flagship brand Padovan is expected to dominate bird food. Fish food is likely to remain under the leadership of Tetra Werke GmbH and its famous Tetra brand.
Other pet food is expected to remain under the influence of the premiumisation trend. Consumer willingness to pamper their pets with natural and healthy basic food and treats will inspire manufacturers to extend their brand portfolios with new flavours or introduce up-to-date products. Pet owners are likely to focus on convenient feeding, such as long-release formats, or fish food that allow less frequent water tank cleaning.
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Pet Food in Russia market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
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- What is the market size of Other Pet Food in Russia?
- What are the major brands in Russia?
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Based on provisional estimations, other pet food is expected to experience volume growth of 5% and 13% retail value sales to reach RUB2 billion by the end of 2014. The category is anticipated to be driven by small mammals/reptiles food, underpinned by the growing pet population. Increasing consumer interest in ornamental other pets, which require specific diets and care, is likely to encourage manufacturers to extend their product ranges with food and treats for various kinds of pets, differentiated by life stage and health conditions.
OTHER PET FOOD IN RUSSIA
LIST OF CONTENTS AND TABLES
Table 1 Other Pet Population 2009-2014
Table 2 Sales of Other Pet Food by Category: Volume 2009-2014
Table 3 Sales of Other Pet Food by Category: Value 2009-2014
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
Table 5 Sales of Other Pet Food by Category: % Value Growth 2009-2014
Table 6 LBN Brand Shares of Bird Food: % Value 2010-2013
Table 7 LBN Brand Shares of Fish Food: % Value 2010-2013
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
Table 10 Forecast Sales of Other Pet Food by Category: Value 2014-2019
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019
Mars Ooo in Pet Care (russia)
Summary 1 Mars OOO: Key Facts
Summary 2 Mars OOO: Competitive Position 2013
Pet Care Experiences Significant Growth
Humanisation and Premiumisation Trends To Drive Pet Care Sales in 2014
Multinational Players Dominate Pet Care
Modern Grocery Retailers Strengthen Their Position
Pet Care Is Forecast To Show Positive Forecast Period Growth
Key Trends and Developments
Humanisation and Premiumisation Trends Are Driving Pet Care in Russia
Pet Products Category Is Developing Rapidly But Is the Most Vulnerable
Responsible Pet Ownership, Achieved Via Education, Is Expected To Boost Sales
Table 13 Pet Populations 2009-2014
Table 14 Sales of Pet Food by Category: Volume 2009-2014
Table 15 Sales of Pet Care by Category: Value 2009-2014
Table 16 Sales of Pet Food by Category: % Volume Growth 2009-2014
Table 17 Sales of Pet Care by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Pet Food: % Value 2009-2013
Table 19 LBN Brand Shares of Pet Food: % Value 2010-2013
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
Table 23 Distribution of Pet Care by Format: % Value 2009-2014
Table 24 Distribution of Pet Care by Format and Category: % Value 2014
Table 25 Distribution of Dog and Cat Food by Format: % Value 2009-2014
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2014
Table 27 Forecast Sales of Pet Food by Category: Volume 2014-2019
Table 28 Forecast Sales of Pet Care by Category: Value 2014-2019
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019
Summary 3 Research Sources
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