Nokia Group dominated feature phones with 55% volume share in 2013, while Samsung Electronics Taiwan Co Ltd was the top player within smartphones in Taiwan with 24% volume share. Nokia has traditionally been strong in Taiwan for its feature phones and while many other mobile phone players switched focus towards the end of the review period to smartphones, Nokia did not succeed in doing so. Hence, even though it retained its dominance within feature phones, in terms of total volume sales, the company did not perform well in Taiwan, declining by 43% in retail volume terms in 2013.
Mobile phones in Taiwan will continue to record growth over the forecast period. The strong growth experienced by smartphones over the review period is expected to slow down, as a greater percentage of the total population already own such phones. Increasing unlimited mobile internet, cheaper smartphones and increasing use of smartphones for social media, messaging and free VoIP calls will stimulate smartphone uptake and upgrades amongst consumers. Feature phone demand is projected to further decline rapidly over the forecast period.
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The Mobile Phones in Taiwan market research report includes:
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- What is the market size of Mobile Phones in Taiwan?
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- How many 3G mobile phones were sold last year?
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In 2014, switch from feature phones to low-end smartphones became more pronounced with free smartphones offered by telecommunications operators when consumers sign up for mobile phone contract plans. This was driven by smartphone manufacturers which increasingly found high-end smartphones in Taiwan saturated, and moved to offer more low-end products.
MOBILE PHONES IN TAIWAN
LIST OF CONTENTS AND TABLES
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Benq Corp in Consumer Electronics (taiwan)
Summary 1 BenQ Corp: Key Facts
Summary 2 BenQ Corp: Competitive Position 2013
Consumers Expect Better Product Features But Look for Cheaper Alternatives
Telecommunication Operators Launch 4g Services in Taiwan
Local Players Focus on Overseas Markets and Neglect Domestic Market
Digitalisation Trend Will Continue Over the Forecast Period
Key Trends and Developments
Weaker Spending Power Drives Demand for Lower-price Products
Telecommunications Operators Set To Launch 4g Services
Electronics and Appliance Specialist Retailers Adapts To Changing Landscape
Smartphones Changes Way of Life for Consumers
Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Summary 3 Research Sources
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