Mobile Phones in Taiwan

Dec 19, 2014 - Euromonitor International - 21 pages - USD $900
Abstract Table of Contents Request Details Related
In 2014, switch from feature phones to low-end smartphones became more pronounced with free smartphones offered by telecommunications operators when consumers sign up for mobile phone contract plans. This was driven by smartphone manufacturers which increasingly found high-end smartphones in Taiwan saturated, and moved to offer more low-end products.

Competitive Landscape

Nokia Group dominated feature phones with 55% volume share in 2013, while Samsung Electronics Taiwan Co Ltd was the top player within smartphones in Taiwan with 24% volume share. Nokia has traditionally been strong in Taiwan for its feature phones and while many other mobile phone players switched focus towards the end of the review period to smartphones, Nokia did not succeed in doing so. Hence, even though it retained its dominance within feature phones, in terms of total volume sales, the company did not perform well in Taiwan, declining by 43% in retail volume terms in 2013.

Industry Prospects

Mobile phones in Taiwan will continue to record growth over the forecast period. The strong growth experienced by smartphones over the review period is expected to slow down, as a greater percentage of the total population already own such phones. Increasing unlimited mobile internet, cheaper smartphones and increasing use of smartphones for social media, messaging and free VoIP calls will stimulate smartphone uptake and upgrades amongst consumers. Feature phone demand is projected to further decline rapidly over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Taiwan market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Mobile Phones in Taiwan?
  • What are the major brands in Taiwan?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?
Reasons to Get this Report
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.