Apple remained the leading player in smartphones in 2013, with a 47 % share of retail volume sales. The company benefited from launches of iPhone 5S and iPhone 5C in Japan. Additionally, NTT Docomo finally joined Softbank Mobile and KDDI as iPhone distributors, which also boosted the presence of iPhone in Japan. The ex-state-owned enterprise has been the largest telecom provider and held a 45% share of total mobile subscribers in 2013. Apple is expected to increase its volume sales over the forecast period with all of the top three telecom providers offering its smartphones.
Mobile phones in Japan are expected to register a marginal volume CAGR over the forecast period. The CAGR was slightly negative in the review period. This is due to the slowing decline of feature phones along with the steady growth expected for smartphones. Value growth for smartphones is heading for a negative trend over the forecast period as cheaper alternatives start to appear in Japan, in which luxury smartphones dominate thanks to the aggressive rebates and discounts by telco-operated companies.
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Japan market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
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- What is the market size of Mobile Phones in Japan?
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- How many 3G mobile phones were sold last year?
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The mobile phone market overall slightly grew in 2014 to reach 40.5 million units, which is a similar trend to that seen in 2013. The continuous migration of consumers to smartphones is the key factor in mobile phones in Japan. The switch is largely driven by the strong demand for advanced technology embedded in smartphones, which serves multiple platforms such as communication, e-readers, imaging devices, navigation, online shopping and portable games. However, towards end of the review period, it is also seen that some smartphone users switched back to feature phones, deciding to possess a feature phone apart from smartphones. Some consumers sign a most affordable monthly subscription with a feature phone and purchase a tablet, giving up their smartphones. This reverse trend is triggered by costly subscription contracts with smartphones, and longer battery life that feature phones offer. Although the major driver of mobile phones in Japan still is smartphones, the demand for feature phones is not to be underestimated.
MOBILE PHONES IN JAPAN
LIST OF CONTENTS AND TABLES
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Sharp Corp in Consumer Electronics (japan)
Summary 1 Sharp Corp: Key Facts
Summary 2 Sharp Corp: Operational Indicators
Summary 3 Sharp Corp: Competitive Position 2013
Toshiba Corp in Consumer Electronics (japan)
Summary 4 Toshiba Corp: Key Facts
Summary 5 Toshiba Corp: Operational Indicators
Summary 6 Toshiba Corp: Competitive Position 2013
Consumer Electronics Still Struggles in Japan
4k TV Takes Off in Japan
Strong Growth of Tablets and Other Portable Computers Continue
Specialist Retailers Remains the Most Popular Distribution Channel in Japan
Key Trends and Developments
Abenomics Stimulates Consumer Spending
Retailers Combatting Unfavourable Market Conditions
New High-end Ce Products Attract Electronic Hobbyists
Wearable Electronics Products Started To Appear in Japan
Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Summary 7 Research Sources
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