In 2013 Samsung Electronics Deutschland GmbH did not only experience fastest volume sales growth in both smartphones and mobile phones as a whole in Germany, it also recorded very strong volume share increases in both categories up by nine percentage points in mobile phones to reach 35%, and up by 10 percentage points in smartphones to reach 37%. It therefore secured its clear lead in both categories. The main reason for this rapid development (aside from the high level of popularity of Android phones) was the product launch of several different smartphones in Germany, covering most individual consumer requirements. 35 product introductions over the course of 2013 supported growing brand awareness and consumer penetration, thereby securing Samsungs strong position. Ranked second overall in mobile phones, was Apple GmbH with a 17% volume share.
With the growing maturity of mobile phones in Germany, a degree of saturation is anticipated over the forecast period. The contradictory developments within feature phones and smartphones are expected to almost cancel each other out in terms of volume sales, which in turn will result in an overall stable development. While feature phones will continue to decline quickly (at a CAGR of 20%), falling to an estimated total of 1.4 million units in 2018, the volume growth of smartphones is expected to slow to a CAGR of 3%. The overall slowdown in mobile phone volume growth compared to the review period will indicate that limits in possession and penetration rates are reached.
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Germany with research from Euromonitor's team of in-country analysts.
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The Mobile Phones in Germany market research report includes:
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- What is the market size of Mobile Phones in Germany?
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- How many 3G mobile phones were sold last year?
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While about 88% of all households owned a smartphone in 2013, in 2014 this figure is expected to rise to 102%, reflecting increased multiple ownership in households.
MOBILE PHONES IN GERMANY
LIST OF CONTENTS AND TABLES
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Economic Growth Trumps Socio-demographic Impact on Consumer Electronics
Multinationals Dominate Consumer Electronics But the Tide May Turn
Bigger Is Better, But Not Always - Consumers Seek More Product Variety
Innovation and Price As Key Drivers for Future Volume Growth
Key Trends and Developments
Germany in Waiting Position in 2013 - Consumer Electronics Volume and Value Sales Grow Again in 2014
Re-thinking Retailing - Specialist Retailers Need New Strategies for Success
the Indispensables - Banks and Service Providers Push Need for Smart Devices
Wearable Electronics Gain A Stronger Presence in Germany
Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Summary 1 Research Sources
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