Overall, continuity for dog food is expected in 2014 with brands and companies shares expected to show no major changes. Nonetheless, the scarcity of premium imported brands is expected to be exacerbated in 2014 with importers dealing with more limitations in regard to the allocation of foreign exchange resources. In this sense, Purina Pro Plan, the only premium brand domestically manufactured in the country, will continue to gain value share in premium dog food; nonetheless, its impact on overall dog food will remain low as volume sales of premium dog food are set to record a downward trend over the course of 2014.
A favourable growth rate in the dog population, with new pets being adopted, is projected to support a healthy increase in dog food sales over the forecast period. The increasing participation of non-profit organisations in the creation of a more solid framework of animal protection and welfare is likely to have a favourable effect on the way dogs are perceived, not only as pure pets but also as family members. In this regard, pet humanisation trends will continue to grow in importance thus creating opportunities for companies involved in pet care.
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Venezuela with research from Euromonitor's team of in-country analysts.
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The Dog Food in Venezuela market research report includes:
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- What is the market size of Dog Food in Venezuela?
- What are the major brands in Venezuela?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
The key 2013 dog food trends will continue in 2014. Low economic growth in 2013 coupled with the highest rate of inflation registered since 1996 (56.2%) did not favour a migration from table scraps/leftovers to prepared packaged food. The country´s economic prospects for 2014 show little improvement and more exacerbated inflation with the real disposable income of Venezuelans expected to continue decreasing in real terms. Under such circumstances, consumers will continue to behave in accordance with their low disposable income, having little incentive to upgrade their pets food from table scraps to packaged food.
DOG FOOD IN VENEZUELA
LIST OF CONTENTS AND TABLES
Table 1 Dog Owning Households: % Analysis 2009-2014
Table 2 Dog Population 2009-2014
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014
Summary 1 Dog Food by Price Band 2014
Table 4 Sales of Dog Food by Category: Volume 2009-2014
Table 5 Sales of Dog Food by Category: Value 2009-2014
Table 6 Sales of Dog Food by Category: % Volume Growth 2009-2014
Table 7 Sales of Dog Food by Category: % Value Growth 2009-2014
Table 8 Sales of Premium Dog Food by Category: Value 2009-2014
Table 9 NBO Company Shares of Dog Food: % Value 2009-2013
Table 10 LBN Brand Shares of Dog Food: % Value 2010-2013
Table 11 Forecast Sales of Dog Food by Category: Volume 2014-2019
Table 12 Forecast Sales of Dog Food by Category: Value 2014-2019
Table 13 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019
Tough Business Environment Limits Expansion of Pet Care in 2014
High Price Increases Continue To Lead the Way in Pet Food
Importers Lose Ground in Pet Food Due To A Limited Product Offering
Pet Shops and Pet Superstores Lose Differentiation As A Result of A Limited Offering of Premium Brands
A Growing Pet Population Supports Favourable Growth in the Pet Care Market
Key Trends and Developments
Shortages in Raw Materials Limit Production and Offering of Cat Food Brands
Pet Care Experiences Little Innovation and New Product Development in 2013 and 2014
Industry Prices Continue To Register An Upward Trend in 2014
Table 15 Pet Populations 2009-2014
Table 16 Sales of Pet Food by Category: Volume 2009-2014
Table 17 Sales of Pet Care by Category: Value 2009-2014
Table 18 Sales of Pet Food by Category: % Volume Growth 2009-2014
Table 19 Sales of Pet Care by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Pet Food: % Value 2009-2013
Table 21 LBN Brand Shares of Pet Food: % Value 2010-2013
Table 22 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
Table 23 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
Table 24 Distribution of Pet Care by Format: % Value 2009-2014
Table 25 Distribution of Pet Care by Format and Category: % Value 2014
Table 26 Distribution of Dog and Cat Food by Format: % Value 2009-2014
Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2014
Table 28 Forecast Sales of Pet Food by Category: Volume 2014-2019
Table 29 Forecast Sales of Pet Care by Category: Value 2014-2019
Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019
Summary 2 Research Sources
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