Netherlands Food & Drink Report Q1 2015

Dec 24, 2014 - Business Monitor International - 115 pages - USD $1,295
Abstract Table of Contents Request Details Related
The Dutch economy will grow just above the eurozone average over 2015 and 2016. However, high levels of household debt combined with persistently weak external demand will prevent the economy reaching escape velocity. While we believe that the worst is over for the Dutch consumer, we do not envisage a significant spike in household spending any time soon. With household debt remaining extremely high this will cap disposable income and private consumption growth in the near and longer term. Consequently, we do not expect much dynamism in the country's food and drink market in the short term, with discounted goods remaining popular amid high unemployment and rising inflation.

Headline Industry Data (local currency)
  • 2014 per capita food consumption growth: +2.69%; forecast compound annual growth rate (CAGR) 2013 to 2018 = +3.75%.
  • 2014 alcoholic drink value sales growth: +1.32%; forecast CAGR 2013 to 2018 = +1.39%.
  • 2014 soft drink value sales growth: +1.64%; forecast CAGR 2013 to 2018 = +2.89%.
  • 2014 mass grocery retail sales growth: +4.07%; forecast CAGR 2013 to 2018= +4.53%.
Key Company Trends

Heineken Shifts Focus to Lesser Known Brands : In November 2014 it was announced that Dutch-based brewer Heineken is looking to expand some of its lesser-known brands globally, while also launching new varieties in domestic markets. The effort is a bid to boost the company's growth and profit, in response to struggling sales in Europe and the US. Heineken first launched its innovation strategy in 2010, which has aimed to increase sales of products in the market for less than three years from 2.6% of total sales to 6% by 2020. Alexis Nasard, Heineken's chief marketing officer, said: 'Heineken is and will always be the priority, but going forward our global offering will be a lot broader.'

Ahold Looks to Grow Online Sales : In autumn 2014 Ahold announced that the company's online sales are expected to reach EUR1.4bn by the end of the year, with the...

The Netherlands Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Netherlands Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Netherlands.

Key Benefits
  • Benchmark BMI's independent food and drink industry forecasts for Netherlands to test other views - a key input for successful budgeting and strategic business planning in the Dutch food and drink market.
  • Target business opportunities and risks in Netherlands through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

BMI Industry View

Summary of BMI's key industry forecasts, and views, covering food and drink manufacturing and consumption and the retail market.

Business Environment Rankings

BMI's Food & Drink Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors, food and drink manufacturers and mass grocery retailers.

The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the food, drink and mass grocery retail sectors, and within the broader political, economic and business environment.

Food Forecasts

BMI's food chapter is divided into sections such as Meat, Fish, Confectionary, Dairy and Canned Foods, and provides insight into a market's food industry, centred on a forecast to end-2018 for the sector. The chapter includes the following elements:

Industry Forecast Scenario - Historical data series and forecasts to end-2018 for growth of key indicators within a market's food industry. Including consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.

Industry Developments - A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.

Market Overview - An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI's food chapter, the drink section provides insight into the market's drink industry, centred on a forecast to end-2018 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI's food and drink chapters, the mass grocery retail section provides insight into a market's grocery retail industry, centred on a forecast to end-201 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown for the organised retail sector versus the traditional sector, among others.

Competitive Landscape & Profiles

Illustration of the industry via rankings tables comparing revenues, number of outlets and number of employees. BMI analyses each company's market position, business strategies and investment potential.

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.