Australia Consumer Electronics Report Q1 2015

Dec 23, 2014 - Business Monitor International - 81 pages - USD $1,295
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High incomes and strong demand for premium devices make Australia a lucrative market for consumer electronics vendors. However, t he outlook for the Australian consumer electronics market is weakened by the maturity of the market, with high penetration rates for PCs, HD TV sets and smartphones leaving diminished prospect for rapid growth compared to the majority of APAC markets. Furthermore, the economic outlook is weakening, with currency depreciation a medium term downside risk that could affect confidence levels and the affordability of imported device . Despite these limitations on growth v endors can look to emerging product cate gories s uch as U ltrabooks and hybrid notebooks, U ltra-HD, smart and 3D TV sets, and LTE smartphones as areas of growth.

Headline Expenditure Projections

Computer Hardware Sales: USD6.7bn in 2014 to USD6.6bn in 2015; down 0.9% in US dollar terms. A decline in tablet sales in 2015 will mean the market again contracts in US dollar terms.

AV Sales : USD3.4bn in 2014 to USD3.2bn in 2015; -5.3% in US dollar terms. The decline in demand for digital cameras is expected to slow, but the AV market is expected to return to its declining trend.

Handset Sales: USD4.8bn in 2014 to USD4.9bn in 2015; +3.1% in US dollar terms. We expect the handset market to be the outperforming segment of the consumer electronics market as LTE rollout boosts replacement purchases.

Key Trends And Developments

BMI expects the AV market in Australia will resume its decline in 2015 after the temporary boost seen in 2014 due to vendor innovation and the FIFA World Cup in Brazil. The latest penetration data show HD TV is already widely adopted, but consumers are increasingly upgrading to Smart TV models, which we believe will be ubiquitous by the end of our forecast period. However, vendors have been unable to generate significant momentum towards Ultra-HD TV set upgrades (OLED/4K), with prices still prohibitive for mass market penetration even in high...

The Australia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Australia.

Business Monitor International (BMI)'s Australia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Australia.

Key Benefits
  • Benchmark BMI's independent consumer electronics industry forecasts for Australia to test other views - a key input for successful budgeting and strategic business planning in the Australian consumer electronics market.
  • Target business opportunities and risks in Australia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.