Romania Information Technology Report Q1 2015

Dec 3, 2014 - Business Monitor International - 84 pages - USD $1,295
Abstract Table of Contents Request Details Related
We forecast total IT market spending will increase to RON5.3bn in 2014, an increase of 9.8% in local currency terms. Growth of economy and consumer spending growth in addition with government spending will spur the IT sector expansion in Romania. The government is to invest EUR 3.9bn into the country's IT sector and a number of multinational companies have recently announced expanding their operations in Romania.

Headline Expenditure Projections
  • Computer hardware sales: RON2.8bn in 2013 to RON2.9bn in 2014, +8.1% in local currency terms. A return to growth for desktop and notebook sales will supplement strong growth in tablet volumes in 2014.
  • Software sales: RON1.1bn in 2013 to RON1.2bn in 2014, +10.6% in local currency terms. Piracy continues to hold back growth rates, but there will be a boost to software spending due to OS upgrades following the withdrawal of support for XP in April 2014.
  • IT Services Sales: RON1.2bn in 2013 to RON1.3bn in 2014, +10.0% in local currency terms. Romania is already a popular destination for outsourcing and multinational firms continued to invest in facilities in 2014.
Key Trends And Developments

The provision of financing for ICT initiatives by the Romanian government and the European Union has been important in driving IT market development in recent years. BMI expects this trend to remain in place over the medium term after the Ministry for Information Society published an updated version of the Digital Agenda for Romania 2014-2020 in July 2014. The updated document includes a projection for a total of EUR2.4bn of ICT investments, which is expected to translate into 13% GDP growth, employment growth of 11% and a decline in administrative costs of 12% 2014-2020. Of the total ICT investment EUR850mn is expected to be secured from European Operational Program funding. EUR495mn is allocated to broadband rollout, EUR100mn to e-government and inter-operability, EUR85mn for ICT in education, EUR50mn...

The Romania Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Romania Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Romania.

Key Benefits
  • Benchmark BMI's independent IT Industry forecasts for Romania to test other views - a key input for successful budgetary and strategic business planning in the Romanian IT market.
  • Target business opportunities and risks in Romania's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Romania.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Regional Overview

Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Industry Forecasts

Historic data series and forecasts to end-2018 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.

Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).

BMI Macroeconomic Forecast

BMI forecasts for all headline macroeconomic indicators to end-2018 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.