Smoking Tobacco in New Zealand

Nov 11, 2014 - Euromonitor International - 41 pages - USD $900
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The popularity of pipe smoking in New Zealand remained negligible in 2013, accounting for less than 1% of total smoking tobacco volume sales during 2013. Typical consumers are elderly men with moderate to high disposable levels of income. An emerging trend amongst younger smokers is shisha smoking. Shisha smoking originates from the Middle East, where a stemmed instrument is used to smoke flavoured tobacco which is cooled and filtered by passing it through water. Another factor is that the smoke given off from pipe smoking is considered to be less unpleasant than cigarette smoke. Shisha smoking is subject to the same regulations as other forms of tobacco and the flavour element is not infused with the tobacco, but is a separate consumable.

Competitive Landscape

There were three major players within smoking tobacco in New Zealand during 2013: British American Tobacco (New Zealand); Imperial Tobacco New Zealand; and Scandinavian Tobacco Group. All three of these companies are multinational players, meaning that smoking tobacco in New Zealand during 2013 was dominated by foreign companies, with no major domestic activity recorded.

Industry Prospects

Annual excise tax increases levied every January, the recent retail display ban and the impending plain tobacco packaging are all expected to have a negative impact on volume growth in smoking tobacco over the forecast period. As such, volume sales of smoking tobacco are expected to decline at a CAGR of -4% over the forecast period. Nevertheless, this decline is set to be a more favourable performance than the volume CAGR of -6% recorded in the category over the review period. During the second half of the review period, excise tax increases for smoking tobacco were much higher than the excise tax increases recorded in cigarettes and cigars. Consequently, volume growth is expected to remain negative in smoking tobacco over the forecast period, although not as severe as the volume decline recorded in the category over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in New Zealand market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Smoking Tobacco in New Zealand?
  • What are the major brands in New Zealand?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.