Contact Lenses in Australia
Johnson & Johnson Vision Care (Australia) led sales in contact lenses in 2013, accounting for a 38% retail value share. The company owns the leading contact lenses brand Acuvue, which is ranked first in both daily disposable lenses and weekly/monthly disposable lenses. Acuvue is a well-established and trusted brand in Australia and has benefitted from the demand for daily disposable contact lenses, where it holds a 47% retail value share.
The 2014/2015 federal budget may threaten the growth of contact lenses over the forecast period. From January 2015, the cost of visiting the optometrist could increase as the rebate is reduced from 85% to 80%, while the lifting of an existing charging cap may see optometrists setting their own prices. Additionally, the rebate for comprehensive eye examinations has been altered from two to three years for asymptomatic people under 65 years of age. These new measures may result in reduced visits to the optometrist for prescriptions and consumers opting to save money by either going online for their contact lens purchases or considering switching to spectacles, which would be a cheaper long-term option.
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Contact Lenses in Australia market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Why buy this report?
- In which markets are daily disposables more popular than monthly and extended wear?
- Is coloured, toric, spherical or multifocal the dominant type of contact lens in Australia?
- Is style playing an increasingly important role over health in purchasing decisions?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
The federal government announced its 2014/2015 budget in May 2014, which included a number of implications for optometry services. From January 2015, the government has reduced the Medical Benefits Schedule (MBS) rebate for all optometry services from 85% to 80%. Furthermore, the charging cap for optometrists has been removed, meaning they will be able to set their own fees in the future. Separately, the eligibility for MBS-rebatable comprehensive eye examinations has been changed from two to three years for asymptomatic people under 65 years of age. Asymptomatic people over the age of 65 will have yearly rather than two-yearly access to rebatable eye examinations.
CONTACT LENSES IN AUSTRALIA
LIST OF CONTENTS AND TABLES
Table 1 Retail Sales of Contact Lens Solution: Value and Growth 2009-2014
Table 2 Sales of Contact Lenses by Category: Volume 2009-2014
Table 3 Sales of Contact Lenses by Category: Value 2009-2014
Table 4 Sales of Contact Lenses by Category: % Volume Growth 2009-2014
Table 5 Sales of Contact Lenses by Category: % Value Growth 2009-2014
Table 6 NBO Company Shares of Contact Lenses: % Value 2009-2013
Table 7 LBN Brand Shares of Contact Lenses: % Value 2010-2013
Table 8 Distribution of Contact Lenses by Format: % Value 2009-2014
Table 9 Forecast Sales of Contact Lenses by Category: Volume 2014-2019
Table 10 Forecast Sales of Contact Lenses by Category: Value 2014-2019
Table 11 Forecast Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Contact Lenses by Category: % Value Growth 2014-2019
Eyewear Produces Modest Growth in 2014
Implications of the Federal Budget 2014-15 on Eye Care
Luxottica Remains the Leader
Optical Goods Stores Feel Pressure From Online Retailers
the Ageing Population Supports Further Growth in Eyewear
Key Trends and Developments
the Ageing Population and Vision Impairment
Implications of the Federal Budget 2014 on Eye Care
Separation of the Eye Test From Eyewear Purchase
Table 13 Sales of Eyewear by Category: Volume 2009-2014
Table 14 Sales of Eyewear by Category: Value 2009-2014
Table 15 Sales of Eyewear by Category: % Volume Growth 2009-2014
Table 16 Sales of Eyewear by Category: % Value Growth 2009-2014
Table 17 NBO Company Shares of Eyewear: % Value 2009-2013
Table 18 LBN Brand Shares of Eyewear: % Value 2010-2013
Table 19 Distribution of Eyewear by Format: % Value 2009-2014
Table 20 Forecast Sales of Eyewear by Category: Volume 2014-2019
Table 21 Forecast Sales of Eyewear by Category: Value 2014-2019
Table 22 Forecast Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 23 Forecast Sales of Eyewear by Category: % Value Growth 2014-2019
Summary 1 Research Sources
This report does not have a list of Companies Mentioned available
This report does not have a press release associated with it