Computers and Peripherals in Indonesia

Nov 18, 2014 - Euromonitor International - 22 pages - USD $900
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Retail volume sales of computers reached 20% growth with actual sales of 7.7 million units in 2014 due to growing affordability among consumers, as well as an increasing number of local brands offering more competitive prices. Along with retail, business volume sales grew by 19% with actual sales of 2.2 million units in 2014. The popularity of desktops continued to wane with consumers during the review period and therefore recorded a decline as computing needs were primarily fulfilled by laptops. On the other hand, desktops remained as the most cost-efficient for business due to durability and prices, especially riding the growth of SMB (small and medium business). Laptops through business, however, grew as a result of mobile employees. With growing data connection and networking in primarily urban areas, employees have been able to work from anywhere and are not bound to the office. Meetings are also often conducted out of the office, with laptops able to meet the demand for increasing mobility. The shrinking office space also favours laptops for computing needs, although All-in-One (AiO) desktop has also been increasing in popularity to replace the bulkier traditional desktop PCs.

Competitive Landscape

Within computers, Acer Indonesia PT continued to lead with 16% retail volume share in 2013, despite being followed closely by AsusTek Computer Inc. The dominance of Acer in computers was attributable to its combined sales in both desktops and portable computers. However, in laptops, AsusTek managed to take over Acer’s leadership in 2013 through its aggressive expansion in recent years. AsusTek’s product range expanded through continuous launches during the review period. Both rivals come from the same country, Taiwan, and have established a presence through local subsidiaries and directly compete with other well-known international brands, primarily Lenovo Singapore Pte Ltd which ranked third, and Samsung Electronics Indonesia PT, ranking fourth.

Industry Prospects

Computers still has good prospects for growth in Indonesia as the penetration rate was low at the end of the review period. Along with a growing economy and thus rising disposable incomes, more consumers are expected to be able to afford computers, primarily tablets as the most affordable computing product available by end of the review period. Growing urbanisation and improving infrastructure in rural areas are also expected to facilitate the adoption of the technology over the forecast period. Government programmes to improve school facilities with computer labs, for example, are expected to increase computer illiteracy in primarily the less developed areas. Although they cannot afford to have their own computers, they have access to them in their schools or public facilities.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Indonesia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Computers and Peripherals in Indonesia?
  • What are the major brands in Indonesia?
  • How did netbooks fare vs. traditional laptops?
  • What is the forecasted growth for portable computers like Apple’s iPad?
  • What companies are planning to introduce competitors to the iPad?
  • What companies are planning to introduce competitors to the iPad?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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