Computers and Peripherals in Greece

Nov 18, 2014 - Euromonitor International - 29 pages - USD $900
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Spectacular growth for tablets and signs of stabilisation for the rest of computers and peripherals were the main stories in 2014. Total volume sales of tablets rocketed by 264% in 2013 and by another 61% in 2014, to reach 694,800 units – and restructured the landscape of the Greek market. Significant reductions in prices and increasing sales of 7’’ Wi-Fi devices boosted sales of tablets. There is a clear move towards lower-priced models, with the majority of tablets sold costing under €200, whilst nearly a third of total sales corresponded to tablets priced under €100. Despite the economic gloom, Greeks are increasingly embracing this new category, which addresses the current need for communication, mobility, entertainment and information.

Competitive Landscape

Hewlett-Packard Hellas (HP) maintained the leading position in computers and peripherals in Greece in 2013, with an 18% volume share. The company’s very strong reputation in computers and peripherals and stable unit prices helped HP to maintain its lead, even though the company experienced a decline in volume sales from 2010. Whilst its products are by no means considered the most fashionable in the market, Greek consumers are attracted by the legendary reliability of the HP brand. Furthermore, HP offers a complete range of products across all categories in computers and peripherals.

Industry Prospects

Stabilisation and recovery, signs of which were evident in computers and peripherals in 2014, will characterise the forecast period, and computers and peripherals is set to increase by a retail volume CAGR of 4%. Tablets and other portable computers is set to see the most dynamic performance, driving overall volume sales in computers and peripherals, whilst laptops is set to maintain its volume sales. The performance of these categories will, however, come at the expense of desktops, which is set to continue losing ground throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Greece market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Computers and Peripherals in Greece?
  • What are the major brands in Greece?
  • How did netbooks fare vs. traditional laptops?
  • What is the forecasted growth for portable computers like Apple’s iPad?
  • What companies are planning to introduce competitors to the iPad?
  • What companies are planning to introduce competitors to the iPad?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.