Turkey Telecommunications Report Q1 2015
Key Trends And Developments
- Turkey's 3G market continues to outperform despite the late launch of services. The latest ICTA data show active 3G subscriptions increased 50% year-on-year (y-o-y) to 27.1mn in Q214.
- Smartphone ownership continues to grow in Turkey, underpinned by the availability of more affordable mid-range Android handsets. Turkcell reported that 35% of its subscription base used smartphones in Q214, compared to 36% at Vodafone and 47% at Avea.
- SMS IP substitution has been a negative consequence of the smartphone boom, offsetting some of the gains from mobile data revenue growth. BMI calculates from ICTA and operator data that SMS sent per subscription per month declined by more than 12% in 2013.
In partnership with Volvo and Subaru, Turkcell launched its Connected Car platform on August 1 2014. Through an online 'infotainment' screen, drivers and passengers will be able to access navigation, Internet, roadside assistance services and related content and solutions. Services will initially be rolled out to new, premium models of passenger vehicles. Despite forecasts for volatile sales of passenger cars, Turkcell's push into the Connected Car market is...
The Turkish telecommunications market has been a regional outperformer 2011-2013, however there is increased downside in 2014 arising from the interference of the government with bans on both Twitter and YouTube in early 2014, as well as pressure on operator financial performance. Despite this challenge the market remains in good health with strong growth in fixed and mobile broadband subscriptions, as well as pay-TV subscriptions in 2013. The mobile market is more volatile, with IP voice and messaging substitution beginning to take hold and putting pressure on revenues. The largest operators - Türk Telekom and Turkcell - are responding with an increased emphasis on fixed-mobile service bundles, with TV central to those offerings.
BMI Industry View
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Turkey 2011-2018)
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Turkey 2011-2018)
Industry Risk Reward Ratings
Table: Central & Eastern Europe Risk/Reward Ratings, Q414
Table: Turkey Mobile Market Regional Comparisons, 2013
Table: Turkish Mobile Market, Q114
Mobile Content/Value-Added Services
Mobile Operator Data
Table: Market Overview
Central And Eastern Europe Mobile Content
Table: FTS Market Shares Q114
Table: Fixed Broadband Market By Technology, Subscriptions ('000), 2011-2013
Pay-TV And Converged Services
Industry Trends And Developments
Table: Turkey - Regulatory Bodies And Their Responsibilities
Table: Key Players - Turkey Telecoms Sector
Table: ENT: Revenue By Business Segment (HRKmn)
Table: ENT: Revenue By Geography (HRKmn)
Table: Selected Contracts, 2013/14
Table: Turkey's Population By Age Group, 1990-2020 ('000)
Table: Turkey's Population By Age Group, 1990-2020 (% of population)
Table: Turkey's Key Population Ratios, 1990-2020
Table: Turkey's Rural And Urban Population, 1990-2020
Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Ratings Methodology
Table: Risk/Reward Ratings Indicators
Table: Weighting Of Indicators
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