Turkey Telecommunications Report Q1 2015

Nov 13, 2014 - Business Monitor International - 105 pages - USD $1,295
Abstract Table of Contents Request Details Related
The Turkish telecommunications market has been a regional outperformer 2011-2013, however there is increased downside in 2014 arising from the interference of the government with bans on both Twitter and YouTube in early 2014, as well as pressure on operator financial performance. Despite this challenge the market remains in good health with strong growth in fixed and mobile broadband subscriptions, as well as pay-TV subscriptions in 2013. The mobile market is more volatile, with IP voice and messaging substitution beginning to take hold and putting pressure on revenues. The largest operators - Türk Telekom and Turkcell - are responding with an increased emphasis on fixed-mobile service bundles, with TV central to those offerings.

Key Data
  • Turkey's 3G market continues to outperform despite the late launch of services. The latest ICTA data show active 3G subscriptions increased 50% year-on-year (y-o-y) to 27.1mn in Q214.
  • Smartphone ownership continues to grow in Turkey, underpinned by the availability of more affordable mid-range Android handsets. Turkcell reported that 35% of its subscription base used smartphones in Q214, compared to 36% at Vodafone and 47% at Avea.
  • SMS IP substitution has been a negative consequence of the smartphone boom, offsetting some of the gains from mobile data revenue growth. BMI calculates from ICTA and operator data that SMS sent per subscription per month declined by more than 12% in 2013.
Key Trends And Developments

In partnership with Volvo and Subaru, Turkcell launched its Connected Car platform on August 1 2014. Through an online 'infotainment' screen, drivers and passengers will be able to access navigation, Internet, roadside assistance services and related content and solutions. Services will initially be rolled out to new, premium models of passenger vehicles. Despite forecasts for volatile sales of passenger cars, Turkcell's push into the Connected Car market is...

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.