Ireland Telecommunications Report Q1 2015

Nov 13, 2014 - Business Monitor International - 98 pages - USD $1,295
Abstract Table of Contents Request Details Related
The fallout from the merger of O2 Ireland to Hutchison 3G Ireland continues to weigh on the Irish telecoms market. Incumbent eircom ramped up its plans to roll out a next-generation access network based in fibre in light of the 3 group's increased broadband capabilities and reach. It then committed itself to a costly fibre-to-the-home rollout after the European Commission approved the formation of a wireline broadband joint venture between Vodafone and the Electricity Service Board (ESB). Pay-TV operator Sky will see an increase in content after its UK parent buys its German and Italian sister companies. And at least two new MVNOs will enter the market in the near future, although we have a bearish view on their chances of success and the impact they will have on the value of the market.

Key Data
  • New data suggest stronger 3G/4G uptake than previously surmised. We forecast 3G/4G subscriptions to rise to 3.747mn by 2018, or 66.8% of the mobile market.
  • This - along with the eircom and Vodafone/ ESB initiatives - allows us to raise our forecasts for broadband adoption. We expect there to be 1.892mn mobile and wireline broadband subscriptions by 2018.
Key Trends & Developments

Although eircom decided not to pursue an initial public offering (IPO) of its shares that would have given it greater freedom to bankroll its ambitious fibre-based next-generation access network (NGAN) project, the company is accelerating its medium-term expansion plans in response to heightened competition. Vodafone's partnership with ESB in the fibre-to-the-building (FTTB) market prompted eircom to raise its NGAN coverage target to 1.6mn premises; regulatory approval for the partnership then promoted eircom to declare plans to build a FTTH network of its own, serving 66 towns and cities. Around the same time, the Irish government announced plans to finance additional rural broadband initiatives and Sky's presence in the broadband market deepened as it...

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