Indonesia Consumer Electronics Report Q1 2015
Headline Expenditure Projections
Key Trends & Developments
- Computer Hardware Sales: USD6.8bn in 2015 to USD9.7bn in 2018, CAGR of 6.4% 2014-2018. Due to low penetration we expect continued growth in notebook volumes, alongside booming volumes in the tablet market.
- AV Sales: rising from USD2.4bn in 2015to USD2.8bn in 2018, CAGR of 3.0% 2014-2018. Price erosion in the TV set market will only partially offset the squeeze on audio devices and digital cameras from the rise of multi-functional smartphones, meaning AV demand growth in forecast to underperform.
- Handset Sales: rising from almost USD7.5bn in 2015 to USD8.6bn in 2018, a CAGR of 7.5% 2014-2018. Market value growth will slow over the medium term due to a combination of market saturation and intense price competition in both the Android and Windows ecosystems.
BMI does not expect the next-generation TV segment to have a significant impact on overall AV spending growth dynamics in the short-term, but there are opportunities for specific vendors. For instance, one vendor with a positive outlook for the...
The computer hardware and AV segments contracted in US dollar terms in 2014 as a result of rupiah depreciation, but the market as a whole continued to grow, driven by the booming smartphone market. From 2015 we expect the market to return to broader based growth and we have a bullish outlook for consumer electronics spending growth in Indonesia over the medium term to 2018. Positive consumer electronics market fundamentals such as low device penetration and a strong economic growth story, combine to underpin our view that Indonesia will be a medium-term outperformer. There is however potential downside from disruption as a result of mooted smartphone import taxes - but the medium-term outlook remains positive. Overall market growth will see the market reach USD21bn in 2018, equal to a compound annual growth rate of 6.4% in US dollar terms 2014-2018.
BMI Industry View
Consumer Electronics Market
Table: Consumer Electronics Overview (Indonesia 2012-2018)
Table: Indonesia - Economic Activity
Industry Risk Reward Ratings
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings - Q3 2014
Table: PC Sales (Indonesia 2012-2018)
Table: AV Sales (Indonesia 2012-2018)
Table: Mobile Communications (Indonesia 2012-2018)
Table: Lenovo Indonesia
Table: Foxconn Technology Group
Table: Performance PT Multipolar Technology Tbk (MLPT)
Table: PT Global Teleshop
Industry Trends And Developments
Table: Electronics Industry Overview
Table: Computer Production And Exports
Table: AV Production
Table: Key Ministers And Departments
Table: Indonesia's Population By Age Group, 1990-2020 ('000)
Table: Indonesia's Population By Age Group, 1990-2020 (% of total)
Table: Indonesia's Key Population Ratios, 1990-2020
Table: Indonesia's Rural And Urban Population, 1990-2020
Industry Forecast Methodology
Risk/Reward Rating Methodology
Table: Consumer Electronics Risk/Reward Ratings Indicators
Table: Weighting Of Indicators
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