Indonesia Consumer Electronics Report Q1 2015

Nov 4, 2014 - Business Monitor International - 77 pages - USD $1,295
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The computer hardware and AV segments contracted in US dollar terms in 2014 as a result of rupiah depreciation, but the market as a whole continued to grow, driven by the booming smartphone market. From 2015 we expect the market to return to broader based growth and we have a bullish outlook for consumer electronics spending growth in Indonesia over the medium term to 2018. Positive consumer electronics market fundamentals such as low device penetration and a strong economic growth story, combine to underpin our view that Indonesia will be a medium-term outperformer. There is however potential downside from disruption as a result of mooted smartphone import taxes - but the medium-term outlook remains positive. Overall market growth will see the market reach USD21bn in 2018, equal to a compound annual growth rate of 6.4% in US dollar terms 2014-2018.

Headline Expenditure Projections
  • Computer Hardware Sales: USD6.8bn in 2015 to USD9.7bn in 2018, CAGR of 6.4% 2014-2018. Due to low penetration we expect continued growth in notebook volumes, alongside booming volumes in the tablet market.
  • AV Sales: rising from USD2.4bn in 2015to USD2.8bn in 2018, CAGR of 3.0% 2014-2018. Price erosion in the TV set market will only partially offset the squeeze on audio devices and digital cameras from the rise of multi-functional smartphones, meaning AV demand growth in forecast to underperform.
  • Handset Sales: rising from almost USD7.5bn in 2015 to USD8.6bn in 2018, a CAGR of 7.5% 2014-2018. Market value growth will slow over the medium term due to a combination of market saturation and intense price competition in both the Android and Windows ecosystems.
Key Trends & Developments

BMI does not expect the next-generation TV segment to have a significant impact on overall AV spending growth dynamics in the short-term, but there are opportunities for specific vendors. For instance, one vendor with a positive outlook for the...


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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.