Hungary Consumer Electronics Report Q1 2015
Headline Expenditure Projections
Key Trends And Developments
- Computer Hardware Sales: USD934mn in 2014 to USD875mn in 2015, a decrease of 6.4%. Depreciation of the forint will weigh on demand in 2015, exacerbated by the fact considerable desktop upgrade demand was brought forward by the withdrawal of support for the XP OS in 2014.
- AV Sales: USD505mn in 2014 to USD504mn in 2015, -0.2% in US dollar terms. Digital camera and mp3 markets will continue to contract, but volumes are beginning to stabilise after the boom in smartphone volumes cannibalised sales.
- Handset Sales: USD682mn in 2014 to USD690mn in 2015, +1.2% in US dollar terms. Marked slowdown from 2014, but expected to be the only segment to continue growing as operator subsidies help to support market growth despite the constraints on Hungarian consumers.
The Hungarian IT and consumer electronics base has been hit by several trends in recent years including...
The Hungarian consumer electronics market has suffered from the challenging economic environment in Hungary in recent years but demand recovered in 2014 as a result of technology trends, ie booming tablet and smartphone sales, as well as the fact upgrade demand was brought forward by the withdrawal of XP support and the FIFA World Cup. Although several macroeconomic indicators are expected to continue to strengthen in 2015, the depreciation of the forint against the US dollar will mean trading conditions remain challenging and we expect demand to contract in US dollar terms in 2015. Despite the ongoing drag on growth, we believe the Hungarian market retains the potential for medium-term growth. Home computer penetration remains low compared with peer group countries while internet penetration is also relatively low as a percentage of households. Meanwhile, in the handset market, consumers are increasingly becoming data-centric, offering scope for smartphone adoption as vendors offer low-cost devices.
BMI Industry View
Table: Consumer Electronics Overview (Hungary 2012-2018)
Table: Hungary Economic Activity
Industry Risk Reward Ratings
Table: Central And Eastern Europe Consumer Electronics Risk/Reward Ratings
Table: PC Sales (Hungary 2012-2018)
Table: AV Sales (Hungary 2012-2018)
Table: Mobile Communications (Hungary 2012-2018)
Table: Samsung Electronics
Industry Trends And Developments
Table: Electronics Output, 2011-2018
Table: Computer, Electronic and Optical Products, National Sales Volume Index, 2011-2012
Table: Hungary Industrial Parks And Resident IT/Electronics Companies
Table: Restructuring Plans Of Major IT/Electronics Companies In Hungary
Table: Electronics Output By Segment, 2011-2018
Table: Foreign Direct Investment By Asian LCD TV Set Manufacturers In Hungary
Table: Hungarian Exports Of Office And Automatic Data Machines, YTD (HUFmn)
Table: Hungary's Population By Age Group, 1990-2020 ('000)
Table: Hungary's Population By Age Group, 1990-2020 (% of total)
Table: Hungary's Key Population Ratios, 1990-2020
Table: Hungary's Rural And Urban Population, 1990-2020
Industry Forecast Methodology
Risk/Reward Rating Methodology
Table: Consumer Electronics Risk/Reward Ratings Indicators
Table: Weighting Of Indicators
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