Hungary Information Technology Report Q1 2015
Headline Expenditure Projections
Computer Hardware Sales: HUF238bn in 2014 to HUF247bn in 2015, an increase of 3.6% in local currency terms. Tablet volume growth will offset the decline in desktop sales, while notebook demand is expected to return to growth over the medium term.
Software Sales: HUF118bn in 2014 to HUF125bn in 2015, an increase of 6.4% in local currency terms. Enterprise demand expected to pick up as confidence levels improve, with demand for ERP and security software expected to outperform.
IT Services Sales: HUF216bn in 2014 to HUF231bn in 2015, an increase of 6.8% in local currency terms. The services market is developing as Hungary becomes a more important outsourcing location, while cloud computing services are the fastest area of growth.
Key Trends And Developments
BMI believes the attempt to implement a usage based tax on the internet in Hungary reflects the uncertain policy environment for the ICT sector, and raises serious questions about the understanding of the market among those at the top of government. The Hungarian government had proposed a new tax of HUF150 (USD0.61) for each gigabyte of internet data...
The Hungarian economy has been a regional underperformer in recent years, and the outlook remains fragile in 2015 and over the medium term, but there are increasing reasons for optimism. Our view is for medium term IT market spending growth to strengthen as the economic environment improves. We also believe there are solid IT fundamentals for medium-term growth. In the retail market relatively low penetration rates, combined with declining device prices, particularly in the tablet market, will see Hungary outperform developed markets in terms of growth rates. Meanwhile, the dispersal of EU funds for projects and Hungarian IT firms, the modernisation by Hungarian enterprises as they face the pressures of international competition and cloud computing demand will all drive spending growth.
BMI Industry View
Table: IT Industry - Historical Data And Forecasts (Hungary 2011-2018)
Table: Hungary Economic Activity
Industry Risk Reward Ratings
Table: Europe IT Risk/Reward Ratings, Q414
Industry Trends And Developments
IT Regional Market Overview - Europe, Q314
Table: Hungary's Population By Age Group, 1990-2020 ('000)
Table: Hungary's Population By Age Group, 1990-2020 (% of total)
Table: Hungary's Key Population Ratios, 1990-2020
Table: Hungary's Rural And Urban Population, 1990-2020
Industry Forecast Methodology
Risk/Reward Ratings Methodology
Table: It Risk/Reward Ratings Indicators
Table: Weighting Of Components
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