Hungary Information Technology Report Q1 2015

Nov 13, 2014 - Business Monitor International - 78 pages - USD $1,295
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The Hungarian economy has been a regional underperformer in recent years, and the outlook remains fragile in 2015 and over the medium term, but there are increasing reasons for optimism. Our view is for medium term IT market spending growth to strengthen as the economic environment improves. We also believe there are solid IT fundamentals for medium-term growth. In the retail market relatively low penetration rates, combined with declining device prices, particularly in the tablet market, will see Hungary outperform developed markets in terms of growth rates. Meanwhile, the dispersal of EU funds for projects and Hungarian IT firms, the modernisation by Hungarian enterprises as they face the pressures of international competition and cloud computing demand will all drive spending growth.

Headline Expenditure Projections

Computer Hardware Sales: HUF238bn in 2014 to HUF247bn in 2015, an increase of 3.6% in local currency terms. Tablet volume growth will offset the decline in desktop sales, while notebook demand is expected to return to growth over the medium term.

Software Sales: HUF118bn in 2014 to HUF125bn in 2015, an increase of 6.4% in local currency terms. Enterprise demand expected to pick up as confidence levels improve, with demand for ERP and security software expected to outperform.

IT Services Sales: HUF216bn in 2014 to HUF231bn in 2015, an increase of 6.8% in local currency terms. The services market is developing as Hungary becomes a more important outsourcing location, while cloud computing services are the fastest area of growth.

Key Trends And Developments

BMI believes the attempt to implement a usage based tax on the internet in Hungary reflects the uncertain policy environment for the ICT sector, and raises serious questions about the understanding of the market among those at the top of government. The Hungarian government had proposed a new tax of HUF150 (USD0.61) for each gigabyte of internet data...

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.