Czech Republic Consumer Electronics Report Q1 2015

Nov 10, 2014 - Business Monitor International - 73 pages - USD $1,295
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We expect consumer electronics sales growth will accelerate in 2015, after the market narrowly returned to growth in 2014. Smartphone sales boomed in 2014, offsetting a decline in computer hardware and AV sales as koruna depreciation squeezed demand. From 2015 we expect stronger performance in all three market segments as the economic environment becomes more supportive, including our forecast for koruna appreciation. The largest opportunities are in the mobile PC segment (tablets/hybrid notebooks), Smart-TVs and smartphones, with medium term upside potential if wearable devices gain traction with consumers. These trends will reinforce the Czech Republic's position as one of the most lucrative in Central and Eastern Europe. However, there is downside risk, with the potential for a re-escalation of the eurozone crisis or the security situation in Ukraine to undermine the recovery in confidence levels.

Headline Expenditure Projections

Computer hardware sales: USD1.2bn in 2014 to USD1.2bn in 2015, growth of 5.7%. Tablet sales growth is again forecast to outperform in 2015, but the emerging opportunity in the hybrid notebook market will offer vendors a potentially higher margin growth channel.

AV sales: USD677mn in 2014 to USD691mn in 2015, up 2.1%. Digital camera volumes are expected to stabilise relative to steep declines 2011-2014, which will contribute to a turnaround in the AV market after a sharp contraction in 2013 and a contraction of 2.3% in 2014.

Handset sales: USD617mn in 2014 to USD666mn in 2015, up 7.9%. The handset market will continue to be the most dynamic market segment as smartphone volumes boom in 2015 and over the medium term, even as smartphone saturation and price erosion takes hold.

Key Trends And Developments

The handset market has boomed, and smartphones have accounted for an increased share of sales following significant price declines in 2012 and 2013 as the range of mid-level Android devices broadened...

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.