Czech Republic Consumer Electronics Report Q1 2015
Headline Expenditure Projections
Computer hardware sales: USD1.2bn in 2014 to USD1.2bn in 2015, growth of 5.7%. Tablet sales growth is again forecast to outperform in 2015, but the emerging opportunity in the hybrid notebook market will offer vendors a potentially higher margin growth channel.
AV sales: USD677mn in 2014 to USD691mn in 2015, up 2.1%. Digital camera volumes are expected to stabilise relative to steep declines 2011-2014, which will contribute to a turnaround in the AV market after a sharp contraction in 2013 and a contraction of 2.3% in 2014.
Handset sales: USD617mn in 2014 to USD666mn in 2015, up 7.9%. The handset market will continue to be the most dynamic market segment as smartphone volumes boom in 2015 and over the medium term, even as smartphone saturation and price erosion takes hold.
Key Trends And Developments
The handset market has boomed, and smartphones have accounted for an increased share of sales following significant price declines in 2012 and 2013 as the range of mid-level Android devices broadened...
We expect consumer electronics sales growth will accelerate in 2015, after the market narrowly returned to growth in 2014. Smartphone sales boomed in 2014, offsetting a decline in computer hardware and AV sales as koruna depreciation squeezed demand. From 2015 we expect stronger performance in all three market segments as the economic environment becomes more supportive, including our forecast for koruna appreciation. The largest opportunities are in the mobile PC segment (tablets/hybrid notebooks), Smart-TVs and smartphones, with medium term upside potential if wearable devices gain traction with consumers. These trends will reinforce the Czech Republic's position as one of the most lucrative in Central and Eastern Europe. However, there is downside risk, with the potential for a re-escalation of the eurozone crisis or the security situation in Ukraine to undermine the recovery in confidence levels.
BMI Industry View
Table: Consumer Electronics Overview (Czech Republic 2012-2018)
Table: Czech Republic - Economic Activity
Industry Risk Reward Ratings
Table: Central And Eastern Europe Consumer Electronics Risk/Reward Ratings
Table: PC Sales (Czech Republic 2012-2018)
Table: AV Sales (Czech Republic 2012-2018)
Table: Mobile Communications (Czech Republic 2012-2018)
Table: Panasonic CZ
Table: Foxconn CZ
Table: AVG Technologies
Industry Trends And Developments
Table: Manufacturing Index: Computer, Electronic And Optical Products, March-December 2011
Table: Electronics Output And Exports, 2008-2017 (USDbn)
Table: Industrial Sales Index: Computer, Electronic And Optical Products, March-December 2011
Table: Electronics Output By Segment, 2010-2017 (USDbn)
Table: The Czech Republic's Population By Age Group, 1990-2020 ('000)
Table: The Czech Republic's Population By Age Group, 1990-2020 (% of total)
Table: The Czech Republic's Key Population Ratios, 1990-2020
Table: The Czech Republic's Rural And Urban Population, 1990-2020
Industry Forecast Methodology
Risk/Reward Rating Methodology
Table: Consumer Electronics Risk/Reward Ratings Indicators
Table: Weighting Of Indicators
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