Switzerland Telecommunications Report Q1 2015

Nov 13, 2014 - Business Monitor International - 106 pages - USD $1,295
Abstract Table of Contents Request Details Related
Growth opportunities are limited in Switzerland as a result of market maturity, however Switzerland's high per capita incomes and strong demand from the local population for the latest technologies means it continues to be one of the most lucrative markets in Europe. There has been large investment made by operators in infrastructure, with the incumbent Swisscom investing aggressively in fibre and LTE since 2012. The competition has also been investing in LTE, with all three mobile network operators offering commercial services since June 2013. High capital expenditure into new infrastructure and increasing competition for data services will be eroding the profit margins for all main operators in short-term, but we still expect the market to expand until the end of the forecast. Meanwhile, fixed-line telephony services will continue to be displaced by more modern IP alternatives.

Key Data
  • Smartphone ownership has proliferated rapidly in Switzerland, with Swisscom reporting smartphone penetration reached 71% in its subscription base by the end of June 2014.
  • ARPU levels continued to decline, a trend primarily attributed to a fall in mobile telephony prices in 2013 and H114 following the launch of Swisscom's Infinity tariffs.
  • The OECD released data for dedicated mobile subscription penetration at the end of 2012, showing growth was slightly below our forecast. We believe this is likely the result of customers deferring subscriptions as they wait for LTE services to become more widely available.
Key Trends And Developments

In September 2014 it was reported CVC had resurrected its plan to sell Sunrise, with the report stating it planned to hire banks to advise on the transaction by YE14. The rumoured deal is expected to take the form of either a sale or an initial public offering (IPO) and is anticipated to be worth up to CHF4.9bn (USD5.2bn). It had previously been reported that Sunrise was in negotiations to acquire rival


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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including Daily Alerts, monthly regional Insights, and in-depth quarterly Country Forecast Reports.