Jewellery in Sweden

Oct 20, 2014 - Euromonitor International - 23 pages - USD $900
Abstract Table of Contents Request Details Related
Falling prices of gold and silver and the impact of this on unit prices boosted demand for real jewellery in 2014. Volume growth for real jewellery, which accounted for 83% of total jewellery value sales in 2014, became positive after five years of negative growth in 2013. This development continued in 2014, and volume growth at 6% was higher than value growth at 4%.

Competitive Landscape

Iduna led sales of jewellery in 2012 with a 22% value share. Iduna owns three jewellery retail chains in Sweden: Guldfynd, Hallbergs Guld and Albrekts Guld. These companies sold their own private label products as well as branded products. Iduna’s brands include Mood, Posh and Q Från Guldfynd.

Industry Prospects

The boost in real jewellery volume sales which took place over 2013-2014 is expected to recede over the forecast period. The first year of the forecast period will still be a high growth year, while from 2016 onwards it is likely that unit prices will begin to recover, moderating volume growth. Costume jewellery will be somewhat different. The new Claire’s chain and increased competition from apparel retailers will prevent unit prices from growing and volume sales will likely increase healthily throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Sweden?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?
Reasons to Get this Report

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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About the Publisher
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.