In 2013, Viet Thai International JSC with its Highlands Coffee brand continued to lead sales in chained cafés/bars, accounting for 32% of value sales. The high number of outlets in the country, good reputation, high quality and impressive service were the main reasons behind the companys leadership within cafés/bars. Furthermore, the fact all Highlands Coffee outlets were located in crowded districts of big cities also partly contributed to the success of the company. As a result, in 2013 the company not only strengthened its leading position but also enjoyed strong value growth of more than 25%.
Over the forecast period, cafés/bars are expected to remain a popular place for gathering and meeting for various groups of consumers. The area is likely to be continuously active and dynamic thanks to innovative cafés/bars operators. Offering a special theme or ambience and professional services will be key to attracting consumers. More chains may join the market and are expected to expand to other cities besides first-tier cities such as Ho Chi Minh city.
Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cafés/Bars industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cafés/Bars in Vietnam market research report includes:
Our market research reports answer questions such as:
- Analysis of key supply-side and demand trends
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Reasons to Get this Report
- What is the market size of Cafés/Bars in Vietnam?
- What are the major brands in Vietnam?
- What are the growth prospects for specialist coffee shops in Vietnam?
- How important are traditional cafés or bars to the foodservice landscape in Vietnam?
- How are domestic specialist coffee shop chains fairing against multinational chains?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
In 2013, cafés/bars continued to be one of the most popular destinations for Vietnamese consumers (both young and old) to gather and meet-up thanks to its diversified styles. In the country, all types of cafés/bars are available, from ones targeting young people to ones targeting older people. Consumers can easily find coffee shops selling black coffee for only VND10,000 per glass as well as outlets offering black coffee at VND70,000 per class. Generally, café/bars in Vietnam covered all segments and are highly diversified in terms of formats, services and products. As a result, they are a favoured gathering place for different groups of consumers.
CAFES/BARS IN VIETNAM
LIST OF CONTENTS AND TABLES
Table 1 Cafes/Bars by Category: Units/Outlets 2008-2013
Table 2 Sales in Cafes/Bars by Category: Number of Transactions 2008-2013
Table 3 Sales in Cafes/Bars by Category: Foodservice Value 2008-2013
Table 4 Cafes/Bars by Category: % Units/Outlets Growth 2008-2013
Table 5 Sales in Cafes/Bars by Category: % Transaction Growth 2008-2013
Table 6 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2008-2013
Table 7 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2009-2013
Table 8 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2010-2013
Table 9 Forecast Cafes/Bars by Category: Units/Outlets 2013-2018
Table 10 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2013-2018
Table 11 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2013-2018
Table 12 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2013-2018
Table 13 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2013-2018
Table 14 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2013-2018
Viet Cafe Trading Co Ltd in Consumer Foodservice (vietnam)
Summary 1 Viet Cafe Trading Co Ltd: Key Facts
Summary 2 Viet Cafe Trading Co Ltd: Competitive Position 2013
Viet Thai International Jsc in Consumer Foodservice (vietnam)
Summary 3 Viet Thai International JSC: Key Facts
Summary 4 Viet Thai International JSC: Competitive Position 2013
Consumer Foodservice Performance Improves in 2013
Vietnamese Fast Food Sees Further Penetration of International Chained Brands
Competition in Vietnamese Foodservice Becomes More Intense
Stand-alone Outlets Continue To Account for Majority of Total Foodservice Value Sales
Consumer Foodservice Projected To Grow Further
Key Trends and Developments
International Chained Fast Food Expands Strongly in 2013
Health and Wellness Trend Affects Consumer Foodservice
Internet Plays A More Important Role in Consumer Foodservice in Vietnam
Value Share of Takeaway and Home Delivery Players Continues To Rise Gradually
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
Table 18 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
Table 19 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
Table 20 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
Table 21 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
Table 22 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
Table 23 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
Table 24 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Summary 5 Research Sources
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